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paul dunn: cpas change lives
the mushroom theory of management
“the mushroom theory:” keep employees in the dark and feed them crud.
well, it doesn’t work. and now there’s proof.
what to do with clients who’d rather do it themselves?
40% of small businesses shun accountants. the reason: they’d rather handle accounting on their own.
instead of working with an accountant as a full business partner, most small businesses only look to them for specific services and support, such as accounting, bookkeeping, and taxes.
[a&a report] new issues in commitments and contingencies
six quick reasons why cpa firms will never be the same
tax season 2012: lessons learned
score your firm on eight critical success factors
what, exactly, is “change?”
hint: it’s not an “event.”

by bruce w. marcus
professional services marketing 3.0
in the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past.
first, for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in itself. in fact, change is not an event that’s arbitrarily made to happen, but a process — the result of which is that something changes. most often, and with rare exceptions, that process leads to an evolution, and sometimes, even revolution (such as professional firm advertising, long forbidden – now common).
busy season 2012 ends on a high note
for first time in six years, clear majority enjoy a “better” season.
how often should small business clients see you?
what’s the most ridiculous thing you’ve heard in tax season?
fun, funny and sometimes just pitiful.
here are some of the funniest (sometimes saddest) answers. enjoy! then feel free to add yours either in the comments below or at the 卡塔尔世界杯常规比赛时间 linkedin group.