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featured

make your newsletter go zoom

woman drinking coffee in front of desktop computer

how covid is creating a new channel to reach out and serve clients and prospects.

by 卡塔尔世界杯常规比赛时间 research

newsletters aren’t all they’re cracked up to be. sure, they’re a nice way to touch base with clients, but what do they really accomplish?

more in marketing: marketing is about thought leadership | why consultative selling works | how to inoculate your firm against covid competition | how marketing systems produce business growth | ‘found money’ delights clients | 14 marketing activities needed now more than ever | what cpas can learn from lawyers and doctors | more in marketing > > >

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

maybe it’s time to rethink the newsletter. the covid-19 crisis may be catalyzing a new way to

  • show clients you care
  • establish your expertise
  • give clients individualized information they really want
  • create the gestalt of a networked client community with your cpa firm at the center

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management

the new rules for online meetings

checklist: 36 do’s and don’t’s for conducting business, some learned the hard way.

by 卡塔尔世界杯常规比赛时间 research

online meetings and conferences are the new way of doing business – so new that we still haven’t settled on protocols and etiquette.

more: the seven factors keeping accounting firms afloat amid covid-19 [survey results] | new rules: covid shifts m&a landscape | deciphering the sba’s new ppp loan forgiveness rules [new dates added] | retired cpa partners face pay cuts from covid-19
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s time we did.

we already have standards for in-person conferences. they’re so standard that we’ve never bothered to write them down. it goes without saying that we don’t go to meetings in our ratty bathrobes. we don’t bring our pets. we don’t have a significant other asking if we’re done yet.

we’ve been meeting via computer for only a couple of months, but certain protocols – certain do’s and don’ts – are already developing, based on research by 卡塔尔世界杯常规比赛时间.

you may have already noticed a few of the no-nos.

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charts & graphs

is the worst over? 63% of small business say so

but 84% worry about a second wave of infection.

by 卡塔尔世界杯常规比赛时间

as business owners across the country focus on getting back to business, 63 percent feel the worst is behind them when it comes to the impact of covid-19 on their operations, according to new research from a payroll agency that handles payrolls for 670,000 small- and medium-sized businesses.

more on the covid crisis: six ways accounting firms will never be the same again | retired cpa partners face pay cuts from covid | covid tests accountants’ entrepreneurial talents | deciphering the sba’s new ppp loan forgiveness rules [new dates added] |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

however, four in five business owners are somewhat or very concerned about a possible second wave of infection.

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client service opportunities

six ways accounting firms will never be the same again

woman working on laptop at homehow some of the pandemic’s ad hoc changes could become permanent.

by 卡塔尔世界杯常规比赛时间 research

if necessity is the mother of invention, covid-19 has ushered in an era of mandatory motherhood.

more: the seven factors keeping accounting firms afloat amid covid-19 [survey results] | new rules: covid shifts m&a landscape | deciphering the sba’s new ppp loan forgiveness rules [new dates added] | retired cpa partners face pay cuts from covid-19
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

believe it or not – and like it or not – we are in the early days of the pandemic. this situation is going to go on for a while. but we are already in a brave new world of new rules and new ways of doing business.

the coronavirus has already forced a number of changes on the accounting industry and on its clients. some changes are ad hoc solutions. some are innovative ways of doing business. some are still awkward, flawed and unpolished. and some have yet to be invented. accountants should be on the vanguard of change – for their own businesses and those of their clients.

so it’s time to do some rethinking:

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