by sandi smith leyva, cpa
accountant’s accelerator
if you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area. read more →
how to start planning a business-building machine.
by sandi smith leyva
author of “10 keys to doubling your revenues“
most accountants want a website that will bring them leads. many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.
the good news
the good news is that you can, indeed, get business from your accounting website. as a matter of fact, you can get big business. every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. some leads have been really big, too: mid-market, franchises, multiple locations and many more. read more →
by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“
you might be happy to hear me say all the things a brand new business does not need when they first start out:
so what is necessary? let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →
what’s holding you back?
by sandra smith leyva
author of “10 keys to doubling your revenues“
a long time ago, a participant in one of my classes passed a note to me that said, “the only people who like change are babies.” i believe everyone will agree that change is not easy until you develop a skill to embrace it.
here are five quick questions for your consideration:
and five ways to put it to use in your practice.
by sandi smith leyva, cpa
accountant’s accelerator
when i first heard the term “consumption marketing” i quickly fell in love with the concept.
consumption marketing is continuing to market to clients even after they’ve signed to do business with you. it’s helping them to more fully “consume” your product or service.
consumption marketing is good for business because: read more →
by sandi smith leyva, cpa
accountant’s accelerator
i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.
yet studies show that roughly 54% of buyers are not price-sensitive, and i would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics, and hair, to name a few exceptions.
so why are so many accounting clients and prospects price-sensitive? read more →
by sandi smith leyva, cpa
accountant’s accelerator
except for the usual tax due dates, this time of year can be slow for some accounting firms and especially some tax firms. but it doesn’t have to be if you know what to do. here are three ideas you can use to boost your revenue, not just this month, but all year long. read more →
by sandi smith, cpa
accountant’s accelerator
i’ve worked with a lot of accountants who do not realize how valuable their skills are in the marketplace. most people can’t do what we do with numbers. we need to shake any self-limiting beliefs we have in this area because it limits our ability to serve more clients.
if you were making resolutions for the accounting industry, what would you suggest? the first resolution i’d make is: read more →
how to focus on value first.
by sandi smith leyva, cpa
accountant’s accelerator
how do you talk to a prospect or client about your fee?
some of the answers i have heard are:
most accountants spill the beans about their rates way too early in a conversation with a future client. so when should you talk rates?
the best answer is: read more →
by sandi smith leyva, cpa
accountant’s accelerator
it’s not uncommon for even the smallest of businesses to have employees and contractors all over the world. right now, i have an employee in the ukraine, two employees in san jose, a virtual admin in orange county, a warehouse team in indiana, a transcriptionist in las vegas, partners in new york, chicago, missouri and atlanta, and a coach in sydney, australia.
in the last few months, i‘ve moved from san jose, calif., to plano, texas, while my team stays put. and it won’t hurt my business one tiny bit. here are five tips to help your virtual team play at their best. read more →
by sandi smith leyva, cpa
author of free download:
“10 keys to doubling your revenue”
it’s easy to get sidetracked by politics this year and simply wait to see what’s going to happen in the tax arena. i hope you don’t fall into that trap, though, because there has never been more opportunity in accounting and tax than right now, and now is the time to start preparing so you can make the most of next year’s busy season. read more →
by sandi smith leyva, cpa
accountant’s accelerator
when you need to expand your team, the good news is there are many options available today:
thousands of people are looking for work, and thousands more are looking for small tasks that they can do on the side. to find the perfect person for you, here’s a list of sites that help match you to the perfect person for your task, project or job. read more →
that’s when you need an “appreciation room.”
by sandi smith leyva, cpa
accountant’s accelerator
most of the time, being an entrepreneur is a delight, an honor and a great way of life. every once awhile, there can be those days where you just need a little moral support for one reason or another.
that’s when it’s useful to create an appreciation room (or even a corner or shelf). right now i have an appreciation cabinet in my home office and an appreciation shelf in my business office.
an appreciation collection can consist of seven items: read more →