here’s what you’re looking for: sandi smith leyva

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blow your own horn already!

woman yelling into bullhorn and newspapers flying out10 ways accountants are newsworthy.

by sandi leyva
the accountant’s accelerator

as a marketing channel, public relations is one of my personal favorites.

more on small-firm growth strategies: want better clients? 5 ways to hook them | 5 ways tech makes your work easier | stop thinking small | make your services an investment, not an expense | do you want to do compliance your whole career? | 5 ways to get more referrals | 3 ways to get to ‘yes’ with prospects | two daily rituals: focus and measure | 8 must-haves for a prospect kit | if you’re a ‘best-kept secret’ cut it out! | take advantage of 4 key marketing strategies

it includes
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want better clients? 5 ways to hook them

word "client" caught on a treble hookfind the sweet spot for your target client.

by sandi leyva
the accountant’s accelerator

many accountants serve clients with extremely small businesses that gross six figures a year or even less. these clients are prone to being price-sensitive and often struggle with budgets and cash flow. if you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.

more on small-firm growth strategies: 5 ways tech makes your work easier | take the focus off price | 5 solutions when clients balk at price | keep more of your busy season earnings | want more clients? take these 5 steps

the good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses.
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5 ways tech makes your work easier

tech finger blueyour clients may be asking about these already.

by sandi leyva
the accountant’s accelerator

after over 30 years in this profession, accounting has never been more promising and more exciting. the main reason is technology is driving data entry costs so low that it’s just about to disappear. that means we can finally focus on helping small businesses get more out of their accounting dollars through more analysis and better tools.

more on small-firm growth strategies: take the focus off price | 3 ways to save time during busy season | stress less this tax season | prospects like a little wooing | is it time to reboot your practice? | 9 ways to boost your value (and your fees) | design your business around your strengths

here are five areas that i believe are essential to serving clients best:
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take the focus off price

red dollar sign label3 other ways to differentiate yourself.

by sandi leyva
the accountant’s accelerator

i hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. and they are right, to a degree. the economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.

more on small-firm growth strategies: stop thinking small | 5 solutions when clients balk at price | make your services an investment, not an expense | 9 ways to boost your value (and your fees) | 9 ways accountants throw away profits | 9 ways to increase sales through ‘power networking’ | 5 things you know that clients don’t | 3 ways to test your revenue forecast

yet studies show that roughly 54 percent of buyers are not price-sensitive, and i would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
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3 ways to save time during busy season

businessman hiding clock in his suit jacketstepping aside from the grind takes discipline, but it’s vital.

by sandi leyva
the accountant’s accelerator

no matter what time of the year it is, it seems like there is never enough time for entrepreneurial accountants to get everything done. here are three not-so-common ideas on how to make the most of your time.

more on small-firm growth strategies: stop thinking small | 5 solutions when clients balk at price | keep more of your busy season earnings | want more clients? take these 5 steps | 5 skills to grow your practice | how a spreadsheet can help stop leaks | 5 cool ways to streamline data sharing | 9 ways accountants throw away profits | 7 ways to get new revenue from old clients | 9 ways to increase sales through ‘power networking’ | 8 must-haves for a prospect kit | if you’re a ‘best-kept secret’ cut it out! | take advantage of 4 key marketing strategies | four ways to stop leaving money on the table

1. promote yourself.
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