accountants, do you know your opportunity number?

the pragmatic six-step way to evaluate potential new clients.

by sandi smith, cpa
accountant’s accelerator

every week, do you get wonderful, exciting calls from new clients who want to use your services? you might want to talk with every one of them to get the sale. the problem is, if you do, you’re likely to go bankrupt. let me explain.

sandi smith

more for soloists and small firms from at 卡塔尔世界杯常规比赛时间:  five ideas to reduce client price-sensitivity  rise to the top with a fresh elevator speech  •  four ways to practice entrepreneurial perseverance • 5 mistakes to avoid when seeking new clients •  the success secrets women already know  • his and her brains at work in tax and accounting  • the power of deadlines in closing a deal on the road to a stress-free life: identify your character strengthsthe missing ingredient in your marketing that will make all the difference  •

each of us has 24 hours in one day. most of us have annual revenue goals. a few of us have monthly, weekly, daily, or even hourly revenue goals. hopefully you know what your revenue goal is. (if not, you should!) if you don’t pull in that level of revenue for the week or month, then you’ve missed your plan.

let’s say you want to generate $1 million in sales for the year. on average, you need to pull in $20,000a week. that’s $4,000 a day. read more →

rise to the top with a fresh elevator speech

3 tips for a powerful pitch.

by sandi smith, cpa
accountant’s accelerator

an elevator speech is that short and sweet 30-second answer to the question “what do you do?” in networking circles, it’s critical that your elevator speech is clear and interesting. if it’s not, people will be confused, and no one who is confused will know how to refer you to others.

sandi smith

more for soloists and small firms from at 卡塔尔世界杯常规比赛时间:  four ways to practice entrepreneurial perseverance • 5 mistakes to avoid when seeking new clients •  the success secrets women already know  • his and her brains at work in tax and accounting  • the power of deadlines in closing a deal on the road to a stress-free life: identify your character strengthsthe missing ingredient in your marketing that will make all the difference  • 3 steps to start running on millionaire time  • 5 mistakes to avoid when seeking new clientswhy you’re missing out on 98% of your new business potential • how to win new clients with a freebie strategy  • the top 12 business card blunders accountants makeseven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients five things accountants take for granted that costs them revenue what’s in your new client funnel? what’s in your welcome kit for new prospects? five fun and easy ways to wow your clients six ways to give yourself a raise strategies to stop losing business to competitors

the typical networker recites their elevator speech by listing everything they do. for example, i recently heard an insurance agent say, “we insure your auto, car, home, life, …” well, i heard part of it. she listed a dozen more things – the kitchen sink may have been in there – and i bet some of those services haven’t been sold in years. read more →

how to win new clients with a freebie strategy

build trust by giving prospects a small sample of value.
[for another view, see when not to offer a free initial consultation]

by sandi smith, cpa
accountant’s accelerator

today’s biggest marketing challenge for soloists and small firms is getting people’s attention, then getting their trust. one way to completely overcome the trust issue is to let prospects receive a small sample of value from you at no charge.

sandi smith
sandi smith

related: the success secrets women already know      why you’re missing out on 98% of your new business potential    the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

because the trust factor is at an all-time historical low, as a practitioner you need to do one or more of several things before clients will do business with you in most cases:

  1. spend a lot of time developing individual relationships until people trust you,
  2. provide a complementary sample of value up front,
  3. spend a lot of time in the proposal stage wooing the prospect. read more →

the success secrets women already know

who gets more out of their employees, men or women?

by sandi smith, cpa
accountant’s accelerator

if you guessed women, you’re right. women possess natural relationship skills that help them build loyalty, foster productivity, and spark motivation.

sandi smith

related:   why you’re missing out on 98% of your new business potential    the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

according to a study by the guardian life small business research institute, women’s skills provide: read more →

why you’re missing out on 98% of your new business potential

three ways to master the art of follow-up.

by sandi smith, cpa
accountant’s accelerator

it seems there are hundreds of questions swirling around how to follow up with prospects. the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.

sandi smith

more for 卡塔尔世界杯常规比赛时间 pro members:  the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

here are my tips to maximize sales and take the pain out of following up: read more →