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eric majchrzak: taking risks with marketing

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portrait of eric majchrzak
majchrzak

3 experiments his firm is trying.

by jody padar
the radical cpa guide

eric majchrzak is a shareholder and the chief marketing officer of beachfleischman pc, a top 200 firm in tucson, arizona, with approximately about $28 million in revenue, 21 partners and 160 employees.

more on radicalism: selling product, not hours | top 20 social media hacks to build your btechnology + transparency = transformation | 5 ways to create a more diverse and inclusive workplace | goals, goals, goals | happy tax: why you need to know its name
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we go way back. he’s been known to be pioneering when it comes to digital marketing and social media. i asked him what he’s been up to lately; this is how he responded:
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ineffective management is hazardous to your firm’s health

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red warning sign9 warning signs, plus 4 things a managing partner should not be.

by domenick j. esposito
8 steps to great

hard to believe but every year there are a number of small and midsized cpa firms that either “die on the vine,” break up or merge up as “damaged goods” if a well-run firm is willing to take them on.

more on strategic planning: why do we accept poor new business results? | is it time to manage your receivables like a real business? | mine vs. yours vs. ours | 22 things leaders must do | 21 questions to help unlock accelerated growth | m&a candidates: valuations and vetting | ai likely to accelerate merger mania
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why is it that so many firms continue to spiral into a slow death? it’s because they are aware of the danger signals but little, if anything, is done about them or because they are not paying attention to the warning signs including the following:
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benefits, perks, and incentives: the happy-packs of employee satisfaction

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how cpa firms can muscle up in the war for talent.

by rick telberg
卡塔尔世界杯常规比赛时间

it takes more than a steady paycheck to attract new talent and keep good staff happy in today’s tight candidate market. but there’s a huge gap between what firms are offering and what top candidates expect, according to a 卡塔尔世界杯常规比赛时间 analysis of a new nationwide compensation study.

in a new survey of the most common benefits, perks, and incentives offered by companies and accounting firms, robert half, the nationwide recruiting agency, finds many tax, accounting, and finance employers are offering less than competitive benefits, perks, and incentives.

in a war for talent, you need all the ammunition you can get. accounting and audit firms work with high-caliber professionals. these professionals are looking for packages. salaries are a good start, but firms that want to attract and retain the best need to consider what really appeals to them.

what do candidates want and what are firms offering? here are the details:

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don’t let worry consume you

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chinese man looking worried outside on benchinstead, make it work for you.

by bill reeb

worry is an instinctive response that is meant to surface an issue or problem that needs attention. it is an internal alarm system saying, “danger, danger, will robinson, danger” (okay, you got me … a quote from “lost in space,” a mid-’60s tv series).

more: time passes anyway | for cpas: the road to wisdom is paved with failure | fear stifles you in every way | change the way you think | let go to get unstuck | investing in loss | you might be your biggest obstacle | what to stop may be more important than what to do | stop wishing your life away
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like so many of our psychological and physiological responses, too much or too little of this emotion can be equally negative. if you don’t ever worry, then you might get caught off guard regarding something you could have easily prepared for. on the other hand, too much worry is like too much adrenalin: your body will just wear itself out by constantly processing it.
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new salt deduction limit: what clients need to know

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tcja caps deduction at $10,000.

by barry j. friedman, cpa
industrynewsletters

the irs is taking a look at the deductibility of state and local tax payments for federal income tax purposes in the wake of tax reform. so what’s happening with this complicated issue?

more: basis: turning a common client question into new business | bitcoin: what clients need to know | supreme court wayfair ruling sows confusion – and opportunity
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the irs will be addressing the deductibility of state and local tax payments for federal income tax purposes. it’s a reminder that federal law controls payments for federal income tax purposes no matter how state law wants to view things.
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