think growth, not marketing

man and woman chatting over a cup of coffee inside a cafe or restaurantadd product management skills to the mix.

by gale crosley

the next time you’re in a starbucks, conduct an informal survey of the millennials sitting and sipping around you. ask their college major, or the field they’re working in currently.

more crosley: channels, not referrals   |  technology will solve labor shortages  |  four-part plan to re-ignite revenue growth  |  not all fish need audits  |  the three elements of growth strategy  |  defining the new business model  |  the new growth evolution  |  at the best firms, growth is no accident

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i’d wager that in the time it takes you to order and consume a grande iced coffee or chai latte, you’ll have identified at least three people whose answer included the word “marketing.”

read more →

new poll: why small business owners need tax professionals

what clients don’t know they don’t know.

by 卡塔尔世界杯常规比赛时间

no wonder small business owners need accountants. many don’t understand the deductions they’re entitled to. most don’t use bookkeeping software. and too many are still keeping paper receipts by the shoebox-load.

more on tax season: security and id theft emerge as top tax season worry  |  successful tax seasons require teamwork  |  8 considerations with new clients  |  irs budget: penny-wise, pound-foolish  |  11 ways to get more tax clients  |  irs taxpayer advocate questions preparation of tax preparers  |  watchdog warns of dubious irs plans   |  tax season productivity hacks  |  letting staff go after tax season  |  how to sell bundled tax services

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

after surveying more than small business owners, manta, the small-business directory, asserts small business owners “are on top of their tax games.” but we know a few accountants who would beg to differ.

manta’s survey found only 61% of small business owners understand the deductions available to them as business owners. luckily about the same number, 62%, use a cpa to file taxes. still, 21% track of expenses with paper receipts, making filing a pain.

more highlights:

read more →

forget cpe, you need an fpe

business hand holding hot chart in crystal ballan executive whose entire job is to predict the future?

by hitendra patil
client accounting services

do you want to know the future of accounting?

more on entrepreneurial strategy: seven lessons for accountants from self-driving cars | 4 pillars of future firm foundation | do you want a practice … or a business? | 3 apps to automate business networking | relearning the lingo of the accounting business | 10 things that accountants didn’t worry about 10 years ago | what if accounting firms were ‘apps?’ |

more on client accounting services

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

business insider recently published a post stating ford has an executive whose entire job is to predict the future.
read more →

lessons for accountants from self-driving cars

//www.g005e.com/2017/02/20/seven-lessons-accountants-self-driving-cars/how to make the leap from sci-fi fantasy to business reality in six steps.

by hitendra patil
the definitive success guide to client accounting services

the uberization of accounting has already begun, and disruption is creating a “no-choice future” for some firms.

more:  rotten tomatoes: what do your clients really think of you?  |  targeting the top 50 highest-paid client categories  |  survey results: decide to be decisive  |   the curious case of ‘the irreplaceable accountant’  | the three gears that drive success in the accounting business  |  brexit worries?  worry more about cexits, texits and pexits  |  linkedin launches accountant-for-hire service  |  4 pillars of future firm foundation  |  ‘uberizing’ means more than technology  |  you don’t think technology helps get new clients?  |  do you want a practice … or a business?  |  ‘decisiveness’ rated top trait for   success in accounting business  |  tax season management: multi-tasking is a myth  |  3 apps to automate business networking  |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

self-driving cars are meant to enrich human life. and therein are the hints of the future of the accounting profession. here’s how… read more →

how to sell bundled tax services

flat fees relieve “clock watching.”

by ed mendlowitz
how to build a stronger tax practice

following are two sample engagement proposals for tax return preparation bundled with additional financial planning and business planning services.

more on marketing: how to prepare returns for a multiple-year non-filer | structuring partnership and buy-sell agreements | the 64-point business startup checklist | how to offer second opinions | how to offer employment compensation assistance | basic budgeting for clients | guiding heirs | 11 questions to ask every tax client | add new revenues with tax prep follow-ups | marketing vs. selling: both must serve the client first
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

letter 1:
read more →