can your clients tell if you are faking it? do you seek out opportunities to learn new things that will help your clients overcome their most difficult challenges? selling value-creation advisory services is truly a slam dunk with most modern … continued
cpa mike ramos sees government policies moving the economy in a new direction. this will affect your clients’ business — and their business needs. your opportunity is to provide a service to address those changing needs. four promising areas to … continued
without a solid system for networking, what good are good connections?
how can you gain the trust of your contacts so they’ll start connecting you to all the people in their network? the greatest networkers have a simple, practical system for making a lasting impression and building a strong foundation for future professional success. read more →
as a firm owner, you can’t risk putting a dent in your reputation with a poor salesperson. but how and where do you find a good salesperson? the answer is: start where you shop. start paying attention to the good … continued
every time you meet someone, you meet opportunity. you can to share ideas, leads, contacts or get business. the purpose of networking is to give and get information. if you network properly, nobody feels pressured or used. you are not … continued
start with linkedin, advises larry bodine. law firms are cutting back on advertising and client feedback programs, according to a new survey by the lma. instead their highest law firm marketing priorities are proposals, business development coaching and training, and client … continued
two in three firms plan to boost biz-dev efforts. what’s working in accounting marketing today? join the survey; get the answers. by rick telberg both because of the business downturn and despite it, accounting firms are largely resisting the impulse … continued
biz dev takes center stage.
is social media marketing the answer for tight budgets?
by rick telberg
there’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.
until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again. read more →
cpas rally around a few tried-and-true business-getting strategies.
by rick telberg
there are three kinds of marketing: lousy, tried and true, and new. read more →
roughly three in five cpas are using linkedin regularly to advance their firms and their careers. here are some early results from our latest survey into how cpas use online social networking and internet media:
early results from a new survey into how cpas spend their time online, shows that they shop regularly and attend webinars. but ask them what they enjoy doing online, or where they “hang out,” and you get a different picture… … continued
amid the stock market crash and a deepening recession, clients need the faith and comfort that only a cpa skilled in personal financial planing can bring. in this brief interview, mark w. mcgorry, jd, cfp (plus cpc, clu, and aep), … continued