marketing & sales

digital marketing strategies level the playing field

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six goals you might have.

by penny breslin
it’s not just the numbers

picking the best clients won’t automatically bring you a steady stream of eager prospects, ready to pay you their hard-earned cash. you have to do some work to help them find you.

more: it’s ok to have favorite clients | narrow your prospects by choosing a vertical | build your team, then choose your clients | how back office support adds value | ai is not your enemy
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most accountants and bookkeepers would rather do anything other than marketing. most equate marketing with being a pushy and sleazy used-car salesman. a better way to think about marketing is telling the world what you do, who you do it for, and how you can help the people who need your help.
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five questions for developing your marketing plan

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woman smiling, writing, sitting at desk with laptop and lamp

include your firm culture and recruiting in your execution.

by august j. aquila
price it right: how to value accounting services

it makes no difference what size practice you have. the following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.

more: twelve fundamentals of planning | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
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from an overview perspective you will want to consider the following five questions:

  1. what will be the range of services you offer?
  2. how will you price these services?

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how to put target marketing into context

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three people meeting, "strategy" written behind them

combine the best parts of two approaches.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together to make sense for the smaller accounting or law firm, particularly when there’s a limited marketing budget, and a limited opportunity to reach out to the marketplace?

more: how to build a marketing culture | professional services marketing requires flexibility | how to set marketing objectives | accounting marketing 3.0: new rules | nine fundamentals for a healthy marketing culture in an accounting firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

niche marketing is a valid concept, but unfortunately, it is inflated and distorted by suppliers of niche marketing materials. marketing niche marketing material doesn’t make the concept any less valid, although certainly, a distinction should be made between the products of different suppliers. some are clearly better and more relevant than others.

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