surveys & research

five tough-love strategies for 2022

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can you follow the same advice you’d give your clients?

by art kuesel

over the past few weeks, i have been working on some thoughts that i wanted to share with you. they have finally been penned with a clear mind mostly free of distractions. like many of you, i am inspired by the amazing clients i have the privilege to serve.

more outlook 2022: survey: tech is the path to a better tax season | private equity at the gates | 20 predictions for the year ahead | 12 shifts to ensure firm success | why it’s time for an acquisition | how to reinvent the firm for the covid age | accounting will never be the same | 10-point plan for the year ahead | competing for talent in a private-equity world | your best advice: get smart, get tech, get moving | survey: worries for small business clients |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while i see considerable fatigue out there, i also see brilliance, resilience, and optimism. while some of you need a pep talk, some of you need an “atta boy” or “atta girl.”

please take a moment to read and reflect on the five factors that will dominate our future in 2022.

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how to become a specialist

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woman's hand pressing words "ask an expert"some of your training can happen on the job.

by ed mendlowitz
call me before you do anything: the art of accounting

once you decide upon a specialization, you need to go about making yourself an expert. read, join professional associations, take focused cpe, and try to write articles or give speeches. accountants who are industry experts become industry thought leaders.

more: success secrets in specialties | making sure the son got proper credit | yes, shirt logos can matter | 10 more reasons cpas quit public accounting | family trees of clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

some specialties require obtaining designations or certificates of completion that require study and time – an investment you and the firm would have to make. there is no easy path to growing and establishing expertise, but it is a joyful ride.
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updated: accountants critical of competitor price-cutting

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the average firm may be trimming billing rate increases. but 卡塔尔世界杯常规比赛时间 readers aren’t average.

cpa firm price increases slowed to a month-to-month increase of 0.4 percent in november, down from a 3.1 percent in september, and a fraction of the year-ago 1.9 percent hike. the picture in tax prep is even dimmer, with month-to-month slowdowns and year-to-year declines.

 

lohrey
ayster: not afraid to raise rates

by 卡塔尔世界杯常规比赛时间 research

heading into tax season, cpa firms may be facing new pricing pressures, even as wages and consumer prices increase at record rates, according to a 卡塔尔世界杯常规比赛时间 study of new government economic data.

what are today’s best pricing strategies?
join the survey. get the answers

to be sure, many 卡塔尔世界杯常规比赛时间 members responding to our survey are resisting the pressures, and plan on pushing ahead with price increases.

more surveys & research: sales & use tax costs are higher than anyone thought | are you under-pricing your client accounting services? | survey: nobody loves the wayfair decision | survey: worries for small business clients | busy season forecast: more chaos | salt: the small business disaster waiting to happen

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while inflation is pushing prices up at record rates in major sectors of the u.s. economy, cpa firms appear to be trimming their billing rate increases, slicing 0.2 percent off the average price from october to november, according to 卡塔尔世界杯常规比赛时间 research.

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private equity at the gates

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the pandemic has accelerated our progress toward the future that was already in the offing.

by terry putney

the pandemic is changing where firms work. and it’s a huge issue.

more: 12 shifts to ensure firm success | how to reinvent the firm for the covid age | why it’s time for an acquisition | three ways the accounting profession has changed | ramping up for the year ahead
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office space is being downsized dramatically. long-term office leases that must be assumed by an acquiring firm are becoming a deal killer in many m&a deals. we are seeing a significant increase in the number of firms that are going almost completely virtual. read more →