bissett bullet: compete solely on outcomes
today’s bissett bullet: “if a potential client is with a firm that has done a good job recording their past, let’s applaud that. we’re still the right choice for their future.”
by martin bissett
today's features
disguised tax hikes are back on the table | quick tax tip
this stealthy tax rule could hit clients starting in 2026.
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quick tax tip
with art werner
cpe today
every tax bill hides a few surprises, and the obbb is no exception. according to tax guru art werner, one of those surprises could wallop high earners through the quiet return of the pease limitation.
in the newest episode of quick tax tip, he breaks down this often-overlooked provision, its history, and what it could mean for your clients.
bootleggers, baptists, & cpas: rethinking licensure | arc
the accounting profession faces a reckoning as leaders debate whether cpa licensure protects the public—or stifles innovation and diversity.
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accounting arc
with byron patrick and donny shimamoto
center for accounting transformation
licensure is one of the bedrock features of the cpa profession. but what if that bedrock is actually quicksand? in a provocative episode of accounting arc, hosts donny shimamoto, cpa.citp, cgma; and byron patrick, cpa.citp, cgma, sit down with noted author and thought leader ron baker to ask: should cpas even be licensed at all?
more accounting arc: cpa firm ownership under fire | walking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it |your identity is not a liability | what happens in vegas… gets reported on a tax return | burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service
baker begins with a history lesson, tracing professions back to ancient babylon and the code of hammurabi. a profession, he explains, rests on three pillars: a common body of expertise, autonomy with exclusion, and a duty of service to the public. by that definition, he argues, not all licensed occupations—such as florists or interior decorators—qualify.
woodard: move past reports; deliver results | the disruptors
dashboards and statements aren’t enough—accountants must help clients turn data into action.
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr
joe woodard sees a disconnect between what accountants think they’re selling and what clients want to buy. many accountants still believe they are selling time, but as woodard points out with a vivid analogy, that’s not what clients care about.
卡塔尔世界杯常规比赛时间 celebrates:the 100th episode of the disruptors
more streaming: baker: find true purpose to end burnout | brolin: the w.i.n. leadership formula | gertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it | erica goode: build a $200k firm in 15hrs/week | randy crabtree: live at the intersection of passion & skill |mcclelland and telka: women ready to rewrite the rules of accounting | jacob schroeder: ai won’t replace accountants—but it will reveal who’s replaceable | ditching corporate america: the bold story behind pbs accounting’s rapid rise | jean zick: happy team = happy clients | breslin & greathead: be a client advocate | dominic piscopo: clear pay=bargaining power | debbie kilsheimer: stop thinking small |
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“if i’m going into cvs and i need tums,” he explains, imagine if cvs charged you more because “i hung around in their store for twice as long to buy the tums as i needed to, i took a circuitous path. maybe i looked at some of the kids’ toys for an upcoming birthday party where they’re going to charge me twice as much for the tums.”
this absurd scenario mirrors what accounting firms do to clients when the cost of delivering the service depends on the time it takes to do the work, so “the value of the product changes based on some arbitrary time metric,” woodard says. “as long as that’s the case, there’s always going to be a resistance to the billing for selling the wrong product.”
however, even among firms that have adopted value pricing, a disconnect remains because the focus is on deliverables rather than outcomes.
profit sharing can boost your accounting firm
pay for performance.
by jody padar
radical pricing – by the radical cpa
as long as you’re changing how your firm operates, you should also look at how your staff is compensated. if your customers are paying for value, shouldn’t your teams be paid on the same basis? once your firm turns to a value paradigm, the people delivering the knowledge work – your staff – are your most valuable asset and should be compensated as such.
more by jody padar
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it’s all about alignment. clients pay on value. staff should be compensated on value. there are proven ways to make sure this alignment takes place.