today's features

six ways to grow your profits

closeup of money being counted by woman

steps you can take even during busy season.

by sandi leyva
the complete guide to marketing for tax & accounting firms

many accountants these days are anxious to hit the golden $100,000 mark this year. others are interested in growing their revenues steadily and incrementally. still others are focused on lowering costs, raising profits from that side of the equation.

more by sandi leyva
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all of these approaches are well and good to help you keep more of what you make, but there are far more options to grow your take-home dollars besides raising revenue and lowering costs.
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four financial metrics to see your firm’s true picture

illustration of 4 key metrics

what you have now and what you have coming.

by jody grunden
building the virtual cfo firm in the cloud

having a solid understanding of their finances can make a huge difference for business owners. not only does it help business owners make decisions about when it’s time to hire a new employee or whether or not to invest in new equipment, but it also enables them to sleep better at night!

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as a business grows, there are a few metrics business owners need to understand and review on a regular basis. when we work with growing businesses through our virtual cfo service, we help them focus on the following key metrics:
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fifteen age-based client milestones to cover

timeline
source: bento engine

 

portrait of philipp hecker
hecker
philipp hecker is a co-founder and the ceo of bento engine, a fintech at the intersection of technology and impactful wealth management advice. at j.p. morgan he founded and led the wealth planning & advice organization. he holds an mba from harvard business school.

close the advice gaps.

by philipp hecker
the holistic guide to wealth management

despite the significant growth of the u.s. wealth management industry over the past few decades, the state of advice in this country falls short of its potential. americans deserve more and better advice beyond just investment-related matters. several concerning statistics highlight this issue:

  • a caring.com survey finds that a staggering 67 percent of americans pass away without a will, lacking even the most fundamental trust and estate documents.
  • an edward jones survey finds just one in five u.s. parents have saved, or are planning to save, for their children’s education using a 529 plan. in fact, two thirds (67%) of survey respondents said they were not aware of the features and potential tax benefits of 529 plans.
  • vanguard data finds that just one in six retirement account holders over age 50 are making catchup contributions to which they are eligible.

our firm’s research found that three in five investors (60%) who have advisors are not getting the guidance they need about making retirement catchup contributions, while two in five (40%) lack clarity about fundamental decisions around the optimal timing for initiating social security benefits.

imagine what it’s like for the majority of americans who don’t have financial advisors.
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bissett bullet: not all business owners are created the same

today’s bissett bullet: “every business owner you meet will have a unique set of goals, both business and personal, but they will fall under one of three motivations.”

by martin bissett

do they have a desire to retire – are they looking for the fastest way to get out?

do they have a desire to inspire – are they an empire builder wanting to expand fast and create something special?

or, do they have a desire to perspire – are they in survival mode with their back against the wall and in need of your help?

understanding your audience and their desires will help you to identify the best solution for them and tailor your message to suit.

today’s to-do:

look at your prospect meetings for the next couple of weeks. from what you know of them so far from your initial contact, which of the above do they fall under? how does that help you to prepare for your meeting?

see more bissett bullets here

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joe pine: the transformation economy comes for public accounting | gear up for growth

as ai automates compliance, value shifts to measurable outcomes and client aspirations.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by the balanced millionaire: the advisor edition by dr. jackie meyer | see today’s special offer

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build a 7-figure firm in just 4 hours a week!

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

author and strategist b. joseph pine ii urges accounting firm leaders to confront a fundamental question: what business are you really in?

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

according to pine, the profession is approaching a critical inflection point as the global economy moves beyond goods, services, and even experiences, into what he calls the transformation economy.

“you use experiences as a raw material to guide people to change, to help them achieve their aspirations,” pine tells gear up for growth host jean caragher, president of capstone marketing. this shift, he explains, requires firms to move beyond simply delivering accounting work efficiently to helping clients achieve meaningful, measurable change.

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