today's features

bissett bullet: show genuine empathy

today’s bissett bullet: “seek to create genuine empathy throughout the meeting and build on that wherever possible.”

by martin bissett

empathy is the ability to understand and acknowledge how another person is feeling about what they are describing. it’s not to be confused with sympathy. empathy is there to demonstrate understanding and build resonance and rapport.

if someone really opens up about their innermost fears or personal goals, this is a mark of trust so handle the situation sensitively. show that you have listened and understood, and take the opportunity to ask for more information that will help you to determine what the solution to their issue might be. all that remains is to communicate how you could help them, in a proposal document.

today’s to-do:

practice this today during meetings or interactions with your team. listen to what they tell you, ask for more detail and repeat back to show that you have listened to and understood what they have said.

see more bissett bullets here

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turn ai risk into strategic advantage | innovation insights

experts outline the flexible framework that works for a three-person shop or a 30,000-employee enterprise.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer

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innovation insights
with donny shimamoto

center for accounting transformation

artificial intelligence is advancing too quickly for organizations to adopt a “wait-and-see” approach, according to experts on the latest episode of innovation insights.

host donny shimamoto, cpa.citp, cgma, speaks with jason pikoos and david wood, co-authors of the new generative ai governance framework, about how companies can responsibly integrate ai into their operations.

more donny shimamoto

“governance isn’t optional,” says pikoos, former managing partner of client experience for connor group. “it’s good hygiene for any organization—whether you’re a three-person shop or a multinational.”

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werner: why ebay sales may be reportable | quick tax tip

new 1099-k reporting rules mean your ebay, etsy, or other online sales could land on the irs’s radar—even if you’re just cleaning out your garage.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”

by penny breslin and damien greathead – see today’s special offer

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quick tax tip
with art werner
cpe today

if you’ve been selling old collectibles, furniture, or other personal items on ebay, you might think of it as a quick way to make cash, not something that belongs on your tax return. but according to tax guru art werner, new reporting thresholds for 1099-k forms are changing that, and the irs could already have your sales data in hand.

click here for more art werner

“in the past, the threshold for receiving a 1099-k from a payment processor or credit card company was $20,000,” werner explains in the latest episode of quick tax tip. “if you didn’t hit that threshold, you wouldn’t get the form, and frankly, no one was looking.”

that’s no longer the case.

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the marketing technology you need for success and growth

tips for accounting firms of all sizes.

by august aquila
max: maximize productivity, profitability and client retention

for a cpa firm to be successful today, it is necessary to leverage marketing technology to attract and retain clients, streamline processes and maintain a competitive edge. the new marketing technology is necessary to be a firm in the 21st century.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

depending on the firm’s size you probably won’t need all the technologies listed below. i’ll break them down by firm size based on volume.

here are some important marketing technologies that can benefit a cpa firm.

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