today's features
accounting arc

turn ai risk into strategic advantage | innovation insights

experts outline the flexible framework that works for a three-person shop or a 30,000-employee enterprise.

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innovation insights
with donny shimamoto
center for accounting transformation

artificial intelligence is advancing too quickly for organizations to adopt a “wait-and-see” approach, according to experts on the latest episode of innovation insights.

host donny shimamoto, cpa.citp, cgma, speaks with jason pikoos and david wood, co-authors of the new generative ai governance framework, about how companies can responsibly integrate ai into their operations.

more donny shimamoto

“governance isn’t optional,” says pikoos, former managing partner of client experience for connor group. “it’s good hygiene for any organization—whether you’re a three-person shop or a multinational.”

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featured video

werner: why ebay sales may be reportable | quick tax tip

new 1099-k reporting rules mean your ebay, etsy, or other online sales could land on the irs’s radar—even if you’re just cleaning out your garage.

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”

by penny breslin and damien greathead – see today’s special offer

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quick tax tip
with art werner
cpe today

if you’ve been selling old collectibles, furniture, or other personal items on ebay, you might think of it as a quick way to make cash, not something that belongs on your tax return. but according to tax guru art werner, new reporting thresholds for 1099-k forms are changing that, and the irs could already have your sales data in hand.

click here for more art werner

“in the past, the threshold for receiving a 1099-k from a payment processor or credit card company was $20,000,” werner explains in the latest episode of quick tax tip. “if you didn’t hit that threshold, you wouldn’t get the form, and frankly, no one was looking.”

that’s no longer the case.

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marketing & sales

the marketing technology you need for success and growth

tips for accounting firms of all sizes.

by august aquila
max: maximize productivity, profitability and client retention

for a cpa firm to be successful today, it is necessary to leverage marketing technology to attract and retain clients, streamline processes and maintain a competitive edge. the new marketing technology is necessary to be a firm in the 21st century.

more by august j. aquila
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depending on the firm’s size you probably won’t need all the technologies listed below. i’ll break them down by firm size based on volume.

here are some important marketing technologies that can benefit a cpa firm.

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advisory & consulting

how to prep daily reports for business managers

plus five self-assessment questions about the manager/owner’s role.

by ed mendlowitz
77 ways to wow!

the author contends that almost every business owner or manager is an absentee owner or manager, regardless of the amount of time they spend at their business.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while many are ever-present either physically or virtually by phone, texts and emails, they are not managing but rather working in their business on what needs to be done at that moment or that day. they are responding to normal business routines; customer, supplier and personnel requests or problems; and myriad other situations that demand their time, such as banking relationships, cash flow planning, hr issues including hiring, discharging and compliance, interactions with outside professionals, including their attorneys and accountants, and regulatory and occupancy issues. some have partner issues and if they are managing a not-for-profit organization, then board and possibly funding and development issues. they are functioning as a necessary and essential employee and are not really running the business or organization – as if they were not there or were in another part of the country.
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pricing, fees & billing rates

four keys to client tech stacks

how to build the ideal connected system.

by jody padar
radical pricing – by the radical cpa

clients use the client technology stack to run their day-to-day businesses. the stack they use depends on their niche or vertical. for example, law firms use clio, while e-commerce businesses rely on webgility, among others.

more by jody padar
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the next tech layer is data aggregation. all the data feeds will land here, and you can determine what to do with and how to organize this information based on kpis or other metrics around which you’re building their business success.

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