today's features
advisory & consulting

advice must be timely to be valuable

meditative businessman is pondering time management while surrounded by alarm clocks

five real-world examples plus four key elements for implementation.

by hitendra patil
client accounting services: the definitive success guide

good-fit clients who hire professional accountants usually expect more than just basic bookkeeping or tax preparation. they seek deeper, more strategic value.

what they truly value is advice that is specific, insightful and actionable, which helps them:

  • make better business decisions
  • reduce financial risks
  • grow with confidence

more by hitendra patil
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

however, even the most brilliant advice can become irrelevant if it comes too late. more than the brilliance of the advice, the value of advice is often judged by its timing. in the world of advisory, insight delivered too late might as well not be delivered at all.
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pro member exclusive

creative perks your remote employees will appreciate

remote worker at computer types on phone with dog nearby

stipends for tech and education? why not?

by jody grunden
building the virtual cfo firm in the cloud

in addition to the more traditional benefits, we also offer a few creative perks that i think our employees really appreciate, including an education stipend and a technology stipend.

more by jody grunden
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

education stipend

we believe that continuing education keeps our team members sharp and ahead of the game. one of our core values is “curiosity” because we want our employees to always be thinking about how we can improve our services, become more efficient and do things better. we want people to think outside the box because we’re not a typical accounting firm, nor do we ever want to be one.
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featured video

majchrzak: marketer-turned-ceo redesigns the modern cpa firm | gear up for growth

collaboration, transparency, and independence drive beachfleischman’s growth.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by tax season readiness: practical steps for a smoother busy season  | see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

when most people picture a cpa firm ceo, they don’t envision a former marketing director in the big chair.

that’s exactly what makes eric majchrzak worth listening to.

majchrzak, ceo and principal of beachfleischman—arizona’s largest locally owned cpa firm and a top 200 firm in the u.s.—has been named multiple times to accounting today’s “top 100 most influential people in accounting” and is an association for accounting marketing hall of fame inductee.

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

on gear up for growth, hosted by capstone marketing president jean caragher, majchrzak pulls back the curtain on how his growth-minded, marketing-first lens is reshaping beachfleischman’s strategy, culture, and business model—and what other firms can steal from that playbook.

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leadership

why leaders should focus on talent

red rocket rising above white hot air balloons

are you acquiring or recruiting? there’s a difference.

by anthony zecca
leading from the edge

in my recently published book, “leading from the edge – creating a standout, high-performing organization,” i focus on the leadership accounting firms need to succeed in a future driven by seismic disruptors.

more by anthony zecca
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

leadership has a responsibility and impact on creating the standout, high-performing talent necessary to drive the firm’s long-term strategy. we all understand and believe that at the end of each day, the firm’s greatest asset walks out the door (or in today’s world, disconnects). the quality of a firm’s talent directly relates to the success and performance of the firm.
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growth strategies

shift your value proposition from compliance to advisory

hand holding light bulb

it’s time to transform your services.

by jackie meyer

for too long, the accounting and tax profession has been synonymous with one thing: compliance. filling out forms, meeting deadlines, making sure all the boxes are checked.

more: how niches lead to growth | vision vs. mission, and why you need one | ten questions to check your entrepreneurship | more revenue in fewer hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

compliance is important – don’t get me wrong – but it’s only part of the story. to truly thrive today, and to build a practice that aligns with the balanced millionaire philosophy, you must shift your focus from compliance to advisory.
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2022年世界杯抽签

bissett bullet: there’s no ‘i’ in team

today’s bissett bullet: “all it takes for an accounting practice to stagnate is capable, talented partners to take up a position of ‘my clients,’ ‘my fees.’”

by martin bissett

how often have we heard about a multipartner practice simply being a selection of sole practitioners operating under a common brand? so many accounting firms operate from silos, never really looking above to see what is going on anywhere else. so, as soon as it becomes “my clients and my fees” rather than “our clients, the firm’s fees,” then you can be sure the practice is on a slow steady decline.

today’s to-do:

if you ever catch yourself or one of your colleagues talking about “my clients, my fees,” remind them that they are a “partner in a practice” and that they are working for the good of the whole, not solely the good of the individual.

see more bissett bullets here

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featured video

hopson: stop turnover before it starts | know-how korner

use hope to shift stress, strengthen culture, and keep talent.

sponsored by tax season readiness: practical steps for a smoother busy season, dec. 10, 2 pm, 1.5 cpe  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure.

know-how korner
with donny shimamoto
center for accounting transformation

know how korner, hosted by donny shimamoto, aims to translate peer-reviewed findings into practical actions for firms. in a recent episode, shimamoto interviews katelynn hopson, assistant professor of accounting at arkansas tech university, whose dissertation quantifies a deceptively soft concept—hope—and links it to how public accountants experience stress and consider leaving their firms.

more know-how korner

catch more katelynn hopson on the tax season readiness webinar – dec. 10, 2 p.m. et. 

hope, in the research literature, is not vague optimism. psychologist c. r. snyder frames it as goal-directed cognition comprising agency (“the will”) and pathways (“the ways”). hopson studies state hope—how hopeful someone is about a specific time frame or event—rather than broad personality-level trait hope. state hope moves; it can be built or eroded by experience and context.

“people who have higher levels of hope are more likely to want to stay and less likely to feel burned out,” hopson explains.

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pro member exclusive

irs set for a turbulent 2026 season as tigta flags persistent weaknesses

heading into 2026, problems from the past several filing seasons are still unresolved.

by 卡塔尔世界杯常规比赛时间 research

the coming 2026 filing season is shaping up to be another high-stakes test of the internal revenue service’s capacity to serve taxpayers and practitioners, with new reports from the treasury inspector general for tax administration offering an unusually candid look at the agency’s most vulnerable operational seams.

join the survey. get the results.

more: firms brace for a tough tax season

how smart pros are prepping for tax season:
join the survey. get the results.

taken together, the findings forecast a filing season characterized by incremental improvements in training but overshadowed by enduring structural constraints in telephone service, submission processing, identity verification, and staffing.

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advisory & consulting

how profitable are you making your clients?

how does your firm measure up?

by august aquila
max: maximize productivity, profitability and client retention

there are many ways that a firm can evaluate itself, but there is only one way that really counts. at the end of the year, you must determine how you have made your major clients more profitable.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

remember that 80 percent of your profit still comes from 20 percent of your clients. that also means, as i recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue. think about that for a minute. if you don’t provide your clients with profit improvement ideas, you should start thinking about it now. this is critical, not only to them but also to your long-term survival.
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pricing, fees & billing rates

scope and who needs to understand it

don’t let a partner do this alone.

by jody padar
radical pricing – by the radical cpa

partners, managers and accounting professionals must all understand scope to deliver the right amount of work for the engagement.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

everyone needs to be aligned. everyone needs to know what the customer ordered, how to deliver it and where the work ends.

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featured video

section 179 supercharged | quick tax tip

the deduction’s previous cap of $10k jumps to $2.5m. 

sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

quick tax tip
with art werner
cpe today

if you thought section 179 was already generous, buckle up. tax guru art werner is back with a quick tax tip that dives into one of the most business-friendly changes proposed in the “big, beautiful bill” — a massive, permanent expansion of the section 179 expensing limit to $2.5 million.

click here for more art werner

that’s right. the deduction, which once topped out at a modest $10,000 (yes, really), could soon allow businesses to expense up to $2.5 million of qualifying property immediately. according to werner, this is not just another routine adjustment — this is a seismic change in year-one expensing power.

and for the right business? it could be a game-changer.

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outlook & analysis

technology challenges the accounting profession

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

billable hours will remain under attack. they have to go.

by gale crosley
 the rosenberg survey

technology will continue to challenge our ability to harness its power. firms will need to continue to rely heavily on technology consultants to help them sort through the confusing array of options.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

beware of capabilities promised but not yet ready for prime time. plan to be on a continuous shopping trip in multiple categories of tech because of the rapid advancement in platforms.
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