today's features

fifteen age-based client milestones to cover

timeline
source: bento engine

 

portrait of philipp hecker
hecker
philipp hecker is a co-founder and the ceo of bento engine, a fintech at the intersection of technology and impactful wealth management advice. at j.p. morgan he founded and led the wealth planning & advice organization. he holds an mba from harvard business school.

close the advice gaps.

by philipp hecker
the holistic guide to wealth management

despite the significant growth of the u.s. wealth management industry over the past few decades, the state of advice in this country falls short of its potential. americans deserve more and better advice beyond just investment-related matters. several concerning statistics highlight this issue:

  • a caring.com survey finds that a staggering 67 percent of americans pass away without a will, lacking even the most fundamental trust and estate documents.
  • an edward jones survey finds just one in five u.s. parents have saved, or are planning to save, for their children’s education using a 529 plan. in fact, two thirds (67%) of survey respondents said they were not aware of the features and potential tax benefits of 529 plans.
  • vanguard data finds that just one in six retirement account holders over age 50 are making catchup contributions to which they are eligible.

our firm’s research found that three in five investors (60%) who have advisors are not getting the guidance they need about making retirement catchup contributions, while two in five (40%) lack clarity about fundamental decisions around the optimal timing for initiating social security benefits.

imagine what it’s like for the majority of americans who don’t have financial advisors.
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bissett bullet: not all business owners are created the same

today’s bissett bullet: “every business owner you meet will have a unique set of goals, both business and personal, but they will fall under one of three motivations.”

by martin bissett

do they have a desire to retire – are they looking for the fastest way to get out?

do they have a desire to inspire – are they an empire builder wanting to expand fast and create something special?

or, do they have a desire to perspire – are they in survival mode with their back against the wall and in need of your help?

understanding your audience and their desires will help you to identify the best solution for them and tailor your message to suit.

today’s to-do:

look at your prospect meetings for the next couple of weeks. from what you know of them so far from your initial contact, which of the above do they fall under? how does that help you to prepare for your meeting?

see more bissett bullets here

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joe pine: the transformation economy comes for public accounting | gear up for growth

as ai automates compliance, value shifts to measurable outcomes and client aspirations.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by the balanced millionaire: the advisor edition by dr. jackie meyer | see today’s special offer

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build a 7-figure firm in just 4 hours a week!

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

author and strategist b. joseph pine ii urges accounting firm leaders to confront a fundamental question: what business are you really in?

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

according to pine, the profession is approaching a critical inflection point as the global economy moves beyond goods, services, and even experiences, into what he calls the transformation economy.

“you use experiences as a raw material to guide people to change, to help them achieve their aspirations,” pine tells gear up for growth host jean caragher, president of capstone marketing. this shift, he explains, requires firms to move beyond simply delivering accounting work efficiently to helping clients achieve meaningful, measurable change.

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it’s time to think about your exit strategy

businessman thinking with hand on his chin

it’s never too early to consider your legacy.

by jackie meyer
the balanced millionaire: advisor edition

building a successful advisory practice is a significant achievement. but have you considered what happens next once you’ve reached your current goals? it’s easy to get caught up in the day-to-day operations and growth of your firm without thinking long-term. however, true freedom and peace of mind come from knowing you have a plan for the future of your business and the impact you’ll leave behind.

more by jackie meyer
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this article delves into the critical topics of exit strategy and legacy. we’ll explore why it’s essential to plan for the future even in the early stages of building your firm, discuss various options for eventually selling or transitioning your business, and get you thinking deeply about the legacy you want to create. planning your exit isn’t about wanting to quit – it’s about building a business that’s a valuable asset and ensuring your hard work carries on according to your wishes.
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where to focus marketing for your consulting practice

there are three types. where have your efforts been?

by august aquila
max: maximize productivity, profitability and client retention

there is no silver bullet when it comes to marketing. that does not mean that having a focused marketing plan is not of critical importance to the success of your consulting practice. at last count, there were more than 15 different marketing tools that you can use to support your sales efforts, to generate leads and to get prospects to select your firm.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the first question that comes to mind is, “which of the marketing tools should my firm use?” only you can answer that question, but here are some other things to consider in reaching your decision:

  • what do i or my consultants like to do when it comes to marketing?
  • what are we trying to accomplish? do you need leads, name recognition, publicity, promotional material, online presence, etc.?

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