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accounting arc

students challenge accounting’s traditional career path | arc

emerging professionals and a gen x cfo explore mentorship, curiosity, and why success no longer wears a suit and tie.

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accounting arc
with byron patrick, liz mason, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

when you think of accounting, do you picture spreadsheets and number crunchers locked in back offices? think again.

in a special student-led edition of the accounting arc podcast, high school senior and center for accounting transformation intern arpan grewal joins college accounting student chayton farlee and seasoned professional nealy wheat, cae, sphr, for an energetic and thoughtful conversation about the changing face of accounting—and what it means to succeed today.

more accounting arc: true grit: recognizing struggles that shape our successes | more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it |your identity is not a liability | what happens in vegas… gets reported on a tax return | burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service

wheat, who serves as chief financial and administrative officer of the american society for nondestructive testing (asnt), shares hard-won career wisdom and personal stories to inspire the next generation. but this isn’t your typical “how i made it” narrative. instead, listeners are treated to an open dialogue about failure, growth, curiosity, and the power of building your network early.

“success is not a straight line,” wheat says. “it’s a lattice of opportunities, setbacks, and mentors.” read more →

featured video

werner: what the “big beautiful bill” really means for salt deductions | quick tax tip

salt changes may not be as sweet as clients think.

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quick tax tip
with art werner
cpe today

tax guru art werner doesn’t pull punches—and when it comes to the state and local tax (salt) deduction limits in the proposed “big beautiful bill,” he’s sounding the alarm for tax pros across the country.

“this was the one area under the tax cuts and jobs act that had the most screaming going on,” werner says, referencing the uproar he witnessed during live lectures in high-tax states like new york and california. “they were really angry.”

click here for more art werner

while early rumors suggested the salt cap might rise dramatically—perhaps even to $40,000—the current proposal sets the limit at $30,000 for married filing jointly and $15,000 for married filing separately, tripling the current $10,000 cap. that might sound like a win… until you read the fine print.

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marketing & sales

marketing success in ten steps

tracking your interactions is key.

by august aquila
max: maximize productivity, profitability and client retention

if you recently passed the cpa exam, bar or other professional designation, congratulations. you put a lot of work and time into learning about the technical aspect of your profession.

more by august j. aquila
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unfortunately, what they didn’t teach you is how to build a professional practice, gain clients and understand client needs. these talents are just as important as being a good auditor, tax consultant or management consultant.
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pricing, fees & billing rates

standardized practices empower your firm

six steps to take.

by jody padar
radical pricing – by the radical cpa

the accounting profession will never resemble an automotive production line, perhaps for no other reason than we don’t look good in steel-toed boots. we’ll never be widget producers and, from my viewpoint, that’s a good thing. however, our position among the professional class shouldn’t blind us to the benefits of standardizing many of our services.

more by jody padar
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anyone who has been an accountant for any length of time has certainly seen enough to eliminate the need to reinvent the wheel every time they start a new engagement. an entire firm has even more institutional knowledge to draw from. you can develop reliable and repeatable recipes for different services and deliverables by capturing this institutional knowledge. this is standardization, and it makes your service offerings more efficient, cheaper, consistent and predictable – all good business practices. you’ll be able to predict with better accuracy the time frames required for new projects, and you’ll be able to scope out exactly what will be required to bring the project to a successful conclusion. read more →

advisory & consulting

how to craft the best kpis

businessman smiling while looking at tablet

how will the data be used?

by ed mendlowitz
77 ways to wow!

key performance indicators (kpis) are shortcuts and tools to give managers a quick grasp of essential activities enabling greater control. whether a manager runs a business, not-for-profit, governmental unit, department or a small group, kpis can help the manager be more effective, achieve goals and better serve customers, stakeholders or others relying on the organization.

more by ed mendlowitz
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managers need to develop the kpis that will help them the most. this development should be based on what they are doing now (with some tweaking) so they get four or five numbers daily that will not take more than three minutes to absorb, assess and activate changes, if necessary. transparency and sharing the kpis will also draw team members into the process.
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