today's features

shopify’s head of global marketing goes to avalara

burrows

avalara also hires cio from airtable.

by 卡塔尔世界杯常规比赛时间 research

avalara has named adrianna burrows executive vice president and chief marketing officer, and shahan parshad senior vice president and chief information officer.

the appointments are part of the company’s push to support international expansion and strengthen its ai-powered tax compliance platform.

burrows will lead global marketing and report to president ross tennenbaum. she most recently served as head of global marketing at shopify. her previous roles include cmo at payscale, cornerstone ondemand, and stack overflow. at microsoft, she managed the global launch of windows 10 as general manager of windows global marketing.

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art werner: use this window wisely | quick tax tip

…before year-end chaos returns…


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quick tax tip
with art werner
cpe today

busy season is behind us. year-end reporting deadlines haven’t hit yet. that makes right now the sweet spot for strategic client outreach—and tax professionals shouldn’t waste a second of it.

click here for more art werner

in the latest episode of the quick tax tip podcast, listeners get an urgent wake-up call: this is the moment to reconnect with clients, reevaluate their entity structures, and prepare them for the potential ripple effects of new legislation.

“this might be the best question any tax pro could ask right now,” werner says in response to a question about how to prioritize client conversations after busy season. “you’ve got breathing room—use it.”

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do you understand your clients’ goals?

what about their weaknesses?

by jody padar
radical pricing – by the radical cpa

it’s up to you to recognize the client persona most suited for your firm, but you’ll want to start by defining your customers’ needs. so, what do people really want, and how can you figure it out?

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

certainly, you can engage in expensive research, from questionnaires to focus groups. but, in reality, most of the clues you need will come from your knowledge of the people you work with within that group.
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wallace: cracking the code on inclusion | move like this

“you can have inclusion without belonging, but it’s not going to stick. people need to feel they matter.”

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of?move like this, host bonnie buol ruszczyk talks with jim wallace, ceo of bpm, about how the firm has embedded diversity, equity, inclusion, and belonging (deib) into the core of its culture and strategy. with more than 40 years in public accounting, jim shares candid insights into how bpm went beyond the “check the box” approach to deib by making it a ceo-led initiative from the start. 

more move

wallace explains that bpm’s brand promise, “because people matter, isn’t just a slogan, but a foundational principle that informs every part of the firm’s operations, from leadership development to firm-wide engagement. deib is not treated as a standalone initiative; it’s part of the firm’s strategic plan and embedded in its values, mission, and even metrics. for example, bpm uses colleague engagement surveys to track employee sentiment, finding that 82% of employees feel they can bring their authentic selves to work. these insights drive changes in programming and support for staff. 
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yoss: get a real data backup plan – right now | quick tech talks

a brief disruption could cost you thousands. a complete failure could cost you everything.

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quick tech talk
with steve yoss
cpe today

in the digital era, your data is your most valuable asset. whether you’re serving clients, analyzing operations, or simply keeping your business afloat, uninterrupted access to accurate data is essential. but what happens when that access is suddenly taken away?

more steve yoss here

that’s the urgent question explored in the latest episode of quick tech talks, where the focus is on why every business—regardless of size or industry—needs a robust, modern data backup strategy. this isn’t just about peace of mind. it’s about regulatory compliance, operational continuity, and business survival.

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