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today's features

intuit fires back with agentic ai after xero nabs melio

in an escalating arms race, the general ledger is the new gateway to advisory.

**intuit’s agentic ai team:** cdo srivastava, cto balazs, ceo goodarzi

by rick telberg
卡塔尔世界杯常规比赛时间 research
cornerstone report

just a day or two after xero shook the accounting world with its $3 billion acquisition of b2b payments platform melio, intuit is launching its strategic salvo: a new suite of generative ai agents built into quickbooks.

see xero buys melio for $3 billion in race for ‘the active gl’ | more tech and fintech | more artificial intelligence | more cornerstone reports, in-depth data-driven analysis and commentary

the agents promise to automate payment reminders, reconcile bank transactions, forecast cash flow, and even draft client emails — all without human intervention.

the initiative is pivotal in the escalating arms race among accounting tech giants to dominate the general ledger. the general ledger is no longer just a recordkeeper in this rapidly transforming space. it’s becoming the operating system for every small business financial decision — and the battleground on which legacy players and startups are staking their futures.

client accounting services

what is your firm’s marketable value?

five ways to find out.

by hitendra patil
client accounting services: the definitive success guide

your firm’s value proposition is not what you say. it is what your clients and prospects perceive. perception is reality.

more by hitendra patil: the dna of advisory-cas | advisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
exclusively for pro members. log in here or 2022世界杯足球排名 today.

here are some proven ways to identify your firm’s real marketable value.

ask your clients: it is not so easy to “be in the customers’ shoes.” you will be surprised how you can gain immense insights from your clients – about how they perceive and experience your service and how they feel; what they find of value and what they feel frustrated about. don’t guess, don’t assume, just ask them. it is easy to conduct customer surveys online (e.g., surveymonkey has a free version that allows you to collect 100 responses; google forms are also free to use). identify the most common positives and negatives that emerge from survey data to be able to improve your marketing and customer experience.

anshul agrawal: gain a competitive edge through direct ownership offshoring | gear up for growth

get more control, greater flexibility, and a path to smarter growth.

this is a preview. the complete episode is first available exclusively to pro members | go pro here

streamline your operations with systems and processes

onboarding, process mapping and more.

by jackie meyer

systems and processes are the unsung heroes of any successful business. they bring order to chaos, ensure consistency and free up your time to focus on high-value activities.

more: craft tiered service packages for maximum impact | master the roi method: price for value, not time | from compliance to advisory: shifting the value proposition | niche down to scale up | how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
exclusively for pro members. log in here or 2022世界杯足球排名 today.

why systems and processes matter

first, you must build the foundation for a thriving advisory practice, define your vision, identify your ideal client, implement value-based pricing with the roi method, and explore the power of tiered service packages. then, you can focus on the backbone of a scalable practice: systems and processes.

without well-defined systems, even the best strategies will struggle to deliver consistent results and allow you the time freedom you crave.

here’s why they’re crucial for your advisory practice: read more →

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bissett bullet: don’t be different, be superior

today’s bissett bullet: “it’s good to be different and to stand out from the competition, especially in the age of social media, but differentiation in isolation can produce the wrong outputs.”

by martin bissett

being different isn’t about having a quirky website and it’s not about offering some strange experience when you arrive at the office. it’s about being different in a positive way, making a positive difference.

by and large, most accountants can competently deliver compliance. i often hear business owners say that they weren’t offered anything by the accountant and instead, they just auditioned for what they can’t get from their current accountant. that is because the conversation never moved away from compliance.

arriving at that meeting genuinely wanting to understand what the business owners are experiencing, the challenges they face and how you can solve those challenges for them will enable you to offer them something more. this makes you superior to their current accountant at that moment in time.

today’s to-do:

have you lost sight of this in your efforts to differentiate yourself? if you spent your last prospect meeting initiating conversations about compliance then you’re not there yet. in your next meeting, make a conscious effort to adopt a different approach.