today's features
pricing, fees & billing rates

why you have to define your customer first

there are six steps to value pricing, but don’t skip ahead.

by jody padar
radical pricing – by the radical cpa

can you remember doing business before cell phones or social media? you really don’t have to be too old to remember because change happens fast. in fact, if you are over 50, you probably remember when every home had a landline, firms advertised in the yellow pages, and accountants charged hourly for mundane compliance tasks.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

it really wasn’t that long ago when the internet was intriguing rather than indispensable.

at some point, change becomes inevitable, and i would argue that value pricing has reached this critical stage.
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advisory & consulting

hollywood’s next plot twist: can a 100% tariff bring the movies home?

behind the politics lies a high-stakes financial drama for studios, vendors, and cpas.

king

by kendale king

kendale king, cpa, works closely with individuals and businesses, helping them reduce their tax burden and get their accounting audit-ready. he serves as a subject matter expert for the financial accounting standards board on the “accounting for and disclosure of digital assets” project. king is on the board of directors for the california society of cpas and serves as the president of the los angeles chapter of the national association of black accountants. he has also worked at deloitte, pwc, siegfried group, propeller, cfgi, netflix, itv studios, and snapchat. king can be reached at kck-cpa.com.

in a move that has shocked the global entertainment industry, president trump proposed a 100 percent tariff on all foreign-made films entering the u.s. market. the declaration via truth social framed the policy as a patriotic push to “make movies in america again,” citing national security concerns and the erosion of domestic film production.

more on tariffs

at first glance, it sounds like a headline engineered for outrage—or applause, depending on your vantage point. but beneath the political theater lies a real-world drama with high stakes for everyone, from studio execs to set designers, and even accountants. read more →

accounting influencers

write your way to the top: the career move most overlook | accounting influencers

what’s the best professional step in accounting? it’s free, powerful—and you’re probably not doing it.

sponsored by radical pricing: optimize profits, delight clients, and build a top-value firm by jody padar, cpa, mst  – see today’s special offer

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accounting influencers
with rob brown

want to stand out in your firm? build a loyal client base? attract speaking gigs, promotions, or even media opportunities? in this episode of accounting influencers, the answer isn’t more certifications or hours—it’s writing. publicly.

rob brown makes a bold claim: writing publicly is the most effective, accessible move accounting professionals can make to shape their careers—and almost no one is doing it. not because it’s hard, but because they’re afraid.

“this one habit can take you from being another face in the crowd to a trusted voice in your field,” he says. “and trust me, it’s a lot easier than you think.”

technical competence alone is no longer enough. clients and firms are looking for accountants who can lead, communicate, and inspire confidence. public writing—on linkedin, blogs, newsletters, or industry sites—is one of the most efficient ways to showcase your expertise and build trust at scale.

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pro member exclusive

how to buy out partners (in 31 steps)

no one said it would be easy.

by marc rosenberg
the rosenberg practice management library

when firms call us for help on their partner agreement, we immediately ask: “do you want help with your entire partner agreement or just the retirement/buyout part?” many firms hesitate because they had only one part in mind.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

we have written an entire book devoted to cpa firm retirement/buyout plans. if you are interested in a comprehensive resource on crafting a proper retirement plan that adopts cpa firm industry best practices, visit the 卡塔尔世界杯常规比赛时间 shop to purchase “cpa firm retirement/buyout plans.”
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marketing & sales

two reasons that selling scares us

two women shaking hands across a table

the good news: with practice, you can get better.

by martin bissett
business development on a budget

if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it’s a combination of several factors, but there are two main reasons.

more by martin bissett
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

first, accountants have not traditionally been required to sell. maybe your practice has grown by referral – business has come to you and you haven’t had to do much to win that business. unfortunately, however, business doesn’t always walk through the door; you don’t know how often it will, or what caliber it will be when it does.
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