today's features

master the roi method: price for value, not time

if you can save a client $30,000, isn’t that worth $10,000?

by jackie meyer

we already set the foundation for moving to high-value advisory services. now let’s talk about how to price those services in a way that reflects their true value and empowers you to achieve the balanced millionaire lifestyle.

more: from compliance to advisory: shifting the value proposition | niche down to scale up | 7how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
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this is where the roi (return on investment) method comes in.

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use goodwill to maximize exit readiness 

portrait of randy fox
fox
randy a. fox, cfp, aep is the founder of two hawks consulting llc. he is a nationally known wealth strategist, philanthropic estate planner, educator and speaker.

three steps to get you started.

by randy a. fox, cfp, aep 
the holistic guide to wealth management

for many of your clients who are successful entrepreneurs, their business represents 80 percent to 90 percent of the value of their estate.

more: an accountant’s role in exit planning | how to prepare your clients’ kids for their inheritance | annuities and insurance growing more attractive | quantifying the value of an advisor | raise your rates to change your clientele | how wealthtech is reshaping the future of holistic advice | profile of a modern firm: putting the vision into practice | tsunami of m&a, pe is disrupting the accounting profession | introducing you to a fulfilling return on relationships
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

while it seems like a large number on paper, it’s often illiquid, preventing the owner from enjoying the rewards of all their hard work. the lack of liquidity can also make owners reluctant to do the right kind of planning to maximize their “walk away” money post-sale.

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brannon poe: pe drives prices–and change | accounting influencers

what forces are really driving firm sales—and what separates the sellable from the stagnant?

sponsored by “holistic guide to wealth management” by rory henry, cfp, bfa  – see today’s special offer

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accounting influencers
with rob brown

the great reshuffle in accounting is underway.

with three-quarters of the profession approaching retirement age and m&a activity reaching historic highs, many firm owners ask the same question: what’s my practice worth?

brannon poe, cpa, founder of poe group advisors, joins the accounting influencers to offer a rare, inside look at how deals are being made, what buyers are looking for, and how firm owners can prepare for a successful exit, whether it’s five weeks or five years away.

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phil whitman: no pe? no problem. stay fiercely independent | gear up for growth

can cpa firms still stay independent? yes—but only if they get serious.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
sponsored by 卡塔尔世界杯常规比赛时间 pro membership, where accounting pros go pro  – see today’s special offer

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in the latest episode of gear up for growth, host jean caragher sits down with industry powerhouse phil whitman—ceo of whitman transition advisors and founder of c-suite impact—to tackle one of the accounting profession’s biggest questions: can cpa firms still thrive independently in the age of private equity and nonstop m&a?

whitman’s answer? a firm “yes”—but only if leaders are willing to take bold, intentional action.

more gear up for growth

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. gear up for growth every friday here.

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here |

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

with more than 25 years of experience in firm leadership, whitman offers two strategies and at least five more imperatives for firms to stay independent.

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what happens in vegas… gets reported on a tax return | arc

you can serve brothels, cannabis firms, and poker pros—just don’t cross the legal line.

sponsored by 卡塔尔世界杯常规比赛时间 pro membership  – see today’s special offer

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accounting arc
with liz mason and byron patrick
center for accounting transformation

accountants are often seen as the gatekeepers of financial integrity, but what happens when the client operates a strip club, sells cannabis, or works in legal sex work?

in the latest episode of accounting arc, liz mason, cpa, and byron patrick, cpa.citp, cgma, challenge the idea that “sin” industries are off-limits for ethical professionals. their message: legality, transparency, and harm reduction matter more than personal judgment.

more accounting arc: burnout, be gone: accounting needs a boundary breakthroughthe ultimate business hack you’re probably ignoringresilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service |

more arc: analysis, reaction, comedy

mason, founder and ceo of high rock accounting, has worked with legal sex workers and cannabis companies. she says she doesn’t shy away from these clients. “all companies have a right to good advice,” she says, stressing that ethical boundaries depend more on legality and transparency than personal judgment.

patrick, ceo of verifyiq and educator and co-founder of tb academy, echoes the sentiment. “is it legal, or is it not?” he asks. “that’s a pretty clear ethical line.”

but not all ethical questions are so simple. mason shares a cautionary tale about walking away from a fintech client offering predatory lease agreements. “it was all legal,” she says. “but it was abusive. and that crossed a line for me.”

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