today's features
featured video

expert panel: secrets to staying relevant | gear up for growth

hall of fame leaders share the lessons, mistakes, and trends shaping the future of firm growth.

sponsored by “turbocharge your profits: how to thrive in the new economy,” by frank stitely, cpa, cva  – see today’s special offer

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a special episode of gear up for growth, four hall of fame members from the association for accounting marketing (aam) reunite to reflect on how accounting marketing evolves—and to deliver advice for today’s growth leaders.

host jean caragher, president of capstone marketing, is joined by brian falony, retired accounting marketing executive; allan koltin, ceo of koltin consulting group and facilitator; mitchell reno, principal and director of client experience at rehmann; and michelle river, ceo of fore, llc.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

together, they look back at how the profession has transformed over 35 years—and look ahead to what firms must do to survive and thrive in a radically different marketplace. read more →

advisory & consulting

advisory financial statements just got a little easier

woman handing document across desk to client

the aicpa clarifies.

by 卡塔尔世界杯常规比赛时间 research

guess what: there are two kinds of financial statements.

more: surviving tariff turbulence | arc | the accounting comeback: why the profession is bouncing back stronger | new opportunities in estate planning stem from changing attitudes | what struggling small businesses need | five ways to head off reluctant leadership | big growth coming for client advisory services | scams getting more sophisticated | you need capable successors for a seamless transition | mark koziel: the future of the profession | gear up for growth | america’s running short of financial advisors | maybe the pipeline problem is technology
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

one kind is prepared under ar-c section 70, which provides information for public consumption. the other can be a little looser, meant to be provided as part of a consulting service for internal use only.
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accounting arc

ron baker: survive tariff turmoil | arc

shaky markets. panicky clients. accountants, it’s your time to shine. 

 

sponsored by “turbocharge your profits: how to thrive in the new economy,” by frank stitely, cpa, cva  – see today’s special offer

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

accounting arc
with liz mason
center for accounting transformation

more arc: analysis, reaction, comedy

president donald trump’s tariff announcement has sent shockwaves through the business community—and accountants are on the frontlines of the fallout. 

in the latest accounting arc podcast, liz mason, cpa, and ron baker, cpa (inactive), analyze the implications of trump’s decision to impose a 10% blanket tariff on all imports, alongside a dramatic 54% tariff on goods from china. 

more accounting arc: crypto, cash, or chaos? the fallout of an irs-free america | is agentic ai a game changer or game ender? | kelly mann: thriving against all odds | are we ready for the hidden risks of ai in accounting? | the research imperative: why data drives accounting success | how coaching can unlock professional success | demystifying accounting governance |  top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

“tariffs are taxes—plain and simple,” says mason, ceo of  high rock accounting. “and businesses need to prepare for those costs to flow straight to consumers.” 

read more →

pro member exclusive

how to evaluate managing partners

plus some thoughts on alternative management and perfectionism.

by marc rosenberg
the rosenberg practice management library

evaluating the managing partner is really an upward evaluation. like all upward evaluations, evaluating the managing partner should be limited to those people who can offer input based on actual experience, not hearsay.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this means that at firms of fewer than 10-15 partners, all the partners will probably participate. but once a firm gets beyond 10-15 partners and has multiple offices, an increasing number of partners may not have enough direct contact with the managing partner to evaluate the person. firms with executive committees may wish to limit the evaluation to those on the committee.
read more →

2022年世界杯抽签

bissett bullet: it’s free, now will you buy it?

today’s bissett bullet: “giving away your knowhow for free to potential clients can be dangerous.”

by martin bissett

we want to impress, we want to show ability, we want to show competence, we want to show interest; but i’ve already told you that you do not want to give the answers away and make it easy for the prospective client to avoid having to change accountants.

so how do you avoid giving answers and free advice away? by being prepared for the sort of questions that a prospect may ask that may tempt you to give too much away.

today’s to-do:

practice handling those questions asked by your potential clients that could otherwise result in you revealing the “how” behind the “what” it is that you do.

see more bissett bullets here

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