today's features
accounting arc

what happens in vegas… gets reported on a tax return | arc

you can serve brothels, cannabis firms, and poker pros—just don’t cross the legal line.

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accounting arc
with liz mason and byron patrick
center for accounting transformation

accountants are often seen as the gatekeepers of financial integrity, but what happens when the client operates a strip club, sells cannabis, or works in legal sex work?

in the latest episode of accounting arc, liz mason, cpa, and byron patrick, cpa.citp, cgma, challenge the idea that “sin” industries are off-limits for ethical professionals. their message: legality, transparency, and harm reduction matter more than personal judgment.

more accounting arc: burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service |

more arc: analysis, reaction, comedy

mason, founder and ceo of high rock accounting, has worked with legal sex workers and cannabis companies. she says she doesn’t shy away from these clients. “all companies have a right to good advice,” she says, stressing that ethical boundaries depend more on legality and transparency than personal judgment.

patrick, ceo of verifyiq and educator and co-founder of tb academy, echoes the sentiment. “is it legal, or is it not?” he asks. “that’s a pretty clear ethical line.”

but not all ethical questions are so simple. mason shares a cautionary tale about walking away from a fintech client offering predatory lease agreements. “it was all legal,” she says. “but it was abusive. and that crossed a line for me.”

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client accounting services

twelve things that kill your cas profits

clients cause some of the problems, but not all of them.

by hitendra patil
client accounting services: the definitive success guide

we discussed that you need to explain the why of your client accounting services pricing. a price is a measurable number. the “value” of each of your cas components must also be reasonably measurable so that your clients and prospects understand the why. this is easier said than done, and you need to keep rewriting the value statements, testing them and revising them.

more by hitendra patil: the dna of advisory-cas | advisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the best way to define the measurable value of each of your cas components is to state it from the client’s perspective, i.e., which business decisions the client can make based on the information/insight/intelligence you provide in a given cas component, and under which circumstances. then state the measurable impact of such business decisions. e.g., “on average, we help our clients reduce money stuck in inventory by 11 percent, which in many cases results in lower overdraft interest costs by about 1.3 percent annually.” without the numbers in your value statements, clients can feel you are pitching marketing fluff.
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accounting influencers

turn conference season into career gold | accounting influencers

break down the strategy behind smart networking, brand building, and true roi at live events.

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accounting influencers
with rob brown

do you really know how to work a conference?

sure, you’ve been to plenty—shook hands, sat through sessions, grabbed some swag. but in an era when time, travel, and training budgets are tight, attending a conference without a strategy can cost you more than just money. it can cost you momentum.

in the latest episode of the accounting influencers podcast, host rob brown issues a wake-up call for accounting professionals: conferences are back, and they’re your best opportunity this year to build real influence—if you know how to do it right.

“are you prepared to waste time, money, and opportunities? or are you ready to maximize every ounce of value?” he challenges listeners.

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pricing, fees & billing rates

you can’t measure relationships in minutes

selling time is selling yourself short.

by jody padar
radical pricing – by the radical cpa

amazing things happen when you stop thinking about what you’re selling and focus on what clients are buying.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

many of the things clients don’t value are compliance-related like:

  • tax returns
  • payroll
  • accounting services

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streaming network

jennifer harrity: the business case for doing good: esg, b corp & real returns | move like this

“we don’t need a few companies doing everything perfectly, we need everyone doing something. that’s how real change happens.” 

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, jennifer harrity, director of sustainability at sensiba, talks about how b corp certification and esg (environmental, social, and governance) frameworks are reshaping accounting firms from the inside out. originally sensiba’s head of marketing, jennifer pivoted to lead the firm’s sustainability efforts after spearheading its b corp certification in 2018. this move led to the creation of a full-fledged esg practice that now supports clients in areas ranging from greenhouse gas (ghg) reporting to impact assessments and fractional chief sustainability officer services. 

more move

harrity explains that b corp certification is a rigorous third-party process that measures a company’s environmental and social performance, governance, and accountability. for accounting firms like sensiba, it not only served as a differentiator but also proved to be a powerful talent magnet. students and experienced professionals increasingly seek out values-aligned workplaces, and the b corp logo on a recruiting booth helped sensiba stand out, even against big four competitors. she emphasizes that the certification aligns naturally with many of the profession’s existing values, such as a commitment to employee well-being and community engagement. 

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