today's features
featured video

bill sheridan: adapt or be left behind | gear up for growth

focus on your clients…or someone else will.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

bill sheridan, chief communications officer at the maryland association of cpas, believes cpa firms must embrace change to stay competitive. as technology automates compliance work, firms that focus on client advisory services will be the ones that thrive.

“our clients’ expectations are changing, and they are looking for more than just traditional compliance services,” sheridan says. “the firms that recognize this shift and focus on client advisory services will be the ones that thrive.”

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

sheridan emphasizes that while automation is transforming the accounting industry, it is not eliminating the need for cpas. instead, it is creating opportunities for professionals to enhance their roles.

“technology isn’t the biggest threat to cpa firms,” sheridan explains. “the real danger is failing to prioritize client relationships.” he drew a powerful comparison to the retail industry: “amazon didn’t kill retail—bad customer service did. the same applies to cpas. if we stop being client-focused, we’ll become irrelevant.”

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accounting arc

are we ready for the hidden risks of ai in accounting? | arc

“without ai literacy, we’re all at risk.” 

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

artificial intelligence is revolutionizing accounting, automating everything from bookkeeping to tax preparation. but as ai advances, accountants must ask: can we trust it? 

in this accounting arc episode, donny shimamoto, cpa.citp, cgma; byron patrick, cpa.citp, cgma; and liz mason, cpa, explore the growing risks ai poses to the profession, including deepfake fraud, financial market manipulation, and the loss of data privacy. 

more accounting arc: the research imperative: why data drives accounting success | how coaching can unlock professional success | demystifying accounting governance |  top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

traditionally, software was designed and programmed by humans, making its logic transparent. now, ai writes its own code, making its decisions harder to audit. as patrick, ceo of verifyiq and co-founder and educator for tb academy, notes, “if we don’t know how ai arrives at conclusions, how can we verify its accuracy?” 

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leadership

partnership vs. corporate styles of firm management

unbalanced brass scales

also: are you one firm or a bunch of solos under one roof?

by marc rosenberg
the rosenberg practice management library

“you get what you measure.” – peter drucker

in the context of this post, the terms “partnership style” and “corporate style” are used to describe a management style. these terms have nothing to do with the firm’s form of legal entity such as partnership, corporation, llc, etc.

more by marc rosenberg
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partnership vs. corporate style

in our work with cpa firms, we have observed two distinct styles of management: partnership and corporate.

partnership style. democracy heavily impacts the way partnerships are governed. in a democracy, every partner has a vote and there is a “majority rules” mentality. checks and balances prevent leaders from becoming dictators. the “citizens” want a reasonable amount of input into decisions. the partners sometimes feel collegiality is more important than management discipline.
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busy season management

what cpa firms could do better

businessman looking thoughtful

survey respondents have specific suggestions.

by 卡塔尔世界杯常规比赛时间 research

people at cpa firms generally think their practice is pretty effective at meeting its objectives with consistency over time.

but only 5 percent think their firm’s doing a great job. and about that many think their firm’s doing a somewhat lousy job.

more barometer: survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the 2025 busy season barometer is finding that on a scale of 1 to 10, 45 percent of respondents would rate their firm at an 8 or better, and another 25 percent give their firm a so-so 7.
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pricing, fees & billing rates

brand and online marketing matter

let them do the selling for you.

by jody padar
radical pricing – by the radical cpa

we’ve talked about alignment and how it can lead to saying goodbye to clients who are misaligned with your new client-centric business model. the goal should be to replace every misaligned client with one (or more) who is aligned with your new pricing model. marketing is the most powerful tool in the accountant’s toolbox to make this happen.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

used properly and aggressively, marketing can help you build a pipeline of potential new prospects who fit your new business model. consider it your security blanket in the middle of changing times.
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