today's features
busy season management

picking up the phone helps retain tax clients

businessman talking on phone in the office

personal touches matter.

by ed mendlowitz
tax season opportunity guide

clients are not numbers on a list that needs to be reduced. they are all individuals and consider themselves very important people and want professionals who treat them accordingly.

more by ed mendlowitz
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it is attitudinal and accountants must adopt that mindset and transmit that through to their culture. so you need to know when it’s essential to pick up the phone.
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featured video

art werner: you can still help clients reduce tax burden | quick tax tip

look for silver linings in tough situations.

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quick tax tip
with art werner
cpe today

with tax season in full swing, many accountants are deep in the trenches, sorting through clients’ paperwork and preparing returns. while proactive tax planning is ideal, there are still opportunities to help clients optimize their tax situation—even in february and march.

tax expert art werner stresses that while year-end planning is crucial, tax professionals can still take strategic steps to ensure clients don’t overpay.

click here for more art werner

“sometimes, we have to make the best of bad situations,” werner explains. “if something unexpected happened to a client—whether it’s a financial loss, a major expense, or a shift in income—there may be ways to maneuver the tax code to lighten the load.”

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charts & graphs

tax refunds up 18% early on

data chart

most other tallies are down by around 7 percent.

by beth bellor

once again, refunds are up and everything else is down in the world of individual income tax returns.

more: first tax filing reports are in
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at the close of the second week of tax season, the irs had received 23.6 million returns, down 7.7 percent from the same week in 2024. it had processed 23.5 million returns, down 7.6 percent, which includes returns received in 2024 or 2025 and processed this year.
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client service opportunities

survey: which client industries will grow this year

business hand holding hot chart in crystal ball

respondents tell us what they’re watching. does it match what you’re seeing?

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

it looks like 2025 is going to be a year of obstacles (a.k.a. opportunities), instability (change), potential (good and bad) and surprises (just wait) – not just for the accounting industry but for the industries of its clientele. and the biggest opportunities for accountants will be in their most successful clients.

more barometer: tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

where will growth occur? the 2025 busy season barometer is asking, and 卡塔尔世界杯常规比赛时间 members are answering. here’s where they’re telling us to expect growth:
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busy season management

you don’t have time for every client question

businessman with eyes closed, head on hands

not this time of year.

by frank stitely
the relentless cpa

a well-known practice management expert, whom i greatly respect, advises cpas to never tell clients that you don’t have time for them. i disagree with the never part. you know how it starts. on march 25th, the call comes in.

“i know you’re busy but …”

more by frank stitely
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a request follows that could most certainly wait until after tax season. you are hip deep reviewing all the personal tax returns that got stuck in process while you climbed out of the march 15th corporate tax ditch.

“i need to know if i’m paying unemployment taxes to the right states. i think i should be paying taxes to the people’s republic of california, but i’m not. i’ve been paying unemployment taxes to uzbekistan instead.”
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