today's features
accounting arc

jeremy dubow: private equity as a catalyst for growth | arc

ceo says private equity isn’t about cost-cutting—it’s about investing in technology and talent.

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accounting arc
with donny shimamoto
center for accounting transformation

the accounting profession is evolving, and if private equity is any indicator, firms like prosperity partners are leading the charge. in the latest accounting arc episode, host donny shimamoto, cpa.citp, cgma, speaks with ceo and pe-backed prosperity partners llc co-founder jeremy dubow, cpa, about the firm’s innovative approach, private equity backing, and non-traditional practices. 

more accounting arc: breaking the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers |

new: m&a, pe, or independence: chart your cpa firm’s future in 2025 – webinar jan. 28

“we’re not your traditional firm,” says dubow, who started the firm with two partners in 2003 as ndh advisors, and sold a stake to unity partners in in 2023, rebranded as prosperity and launched a series of knock-on acquisitions. “we focus on transformative technologies and people-first culture to redefine what an accounting firm can achieve.” 

unlike most accounting firms, prosperity partners operates without an attest function. “our roots are in tax and client accounting services,” dubow explains. this focus has allowed the firm to streamline operations and specialize in high-demand areas such as mergers and acquisitions and litigation support. 

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advisory & consulting

offer three tiers of service

hand drawing a rainbow-colored 3

are there ways to add on other services? of course.

by jody padar
radical pricing – by the radical cpa

a tiered service offering should provide your clients with three options. according to experts in mindset and pricing, if you provide three options, people will usually choose the one in the middle. that’s the one you are aiming for them to buy.

more: how to create price packages | seven steps to determining your price | how to scope before you price | seventeen questions to ask when scoping | four steps to scoping for alignment … and the #1 rule to remember | here’s how profit sharing improves your firm | productize services for consistent client value | four ways automation pushes the paradigm shift | how value pricing impacts your employees | why pricing is so disruptive | accounting disruptors are heading your way … with deep pockets | advisory work must be priced by value, not hours
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also, don’t forget that people buy the payment, not the car. there’s an entire mentality around monthly pricing. if you tell a client it’s a $24,000 engagement, they will balk. they would rather pay $2,000 a month than the full amount all at once. of course, some clients will offer to give you the full engagement amount up front if the price is discounted. from a cash flow perspective, you can offer a small discount if a client is willing to pay this way.

creating your service packages is not a one-size-fits-all activity. there should be different tiered service options for each client persona. it is also important for clients to know that they can upgrade or downgrade their service level when needed.
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busy season management

is your team ready for tax season?

happy multi-ethnic business team with thumbs up in the office

three ways to prepare.

by ed mendlowitz
tax season opportunity guide

if you have staff, have happy cheerful helpful people. don’t surround yourself with downers and naysayers.

more: six methods for getting paid faster this tax season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

also have team players. part of this is your firm’s culture. it takes work to get people to work together and to focus on doing what it takes to service the client fully, properly and timely.  everyone working together gets it done.
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featured video

art werner: due diligence and irs enforcement | quick tax tip

the irs is increasing scrutiny, and your due diligence must meet the challenge.

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quick tax tip
with art werner
cpe today

as the irs increases its enforcement efforts fueled by new funding and additional agents, understanding and practicing due diligence is more critical than ever for tax professionals. due diligence requirements, established to ensure compliance with tax law, place a significant responsibility on tax practitioners to verify their clients’ eligibility for certain tax benefits.

click here for more art werner

tax professionals must now certify positions related to the american opportunity tax credit, the earned income tax credit, the child tax credit, and the filing status of head of household. these certifications require meticulous documentation, a thorough understanding of the client’s situation, and adherence to the law.

failing to uphold due diligence can have serious consequences.

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busy season management

make ‘done but’ tax returns a thing of the past

six people around work table

eliminate bottlenecks by asking better questions.

by frank stitely
the relentless cpa

a project hung up in process is one where there is a disagreement between people involved in a project as to the status. for example, a client thinks he has answered your tax return questions, while you believe he has not. another example is when a tax return preparer believes a return is ready for review while the reviewer does not believe it’s ready.

more: use humor to get tax documents in early
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the result of a hung-up project is a dead project – one that’s not moving to completion.

if a tax return gets hung up, eventually your client calls you, and you get to waste time determining why the project stopped moving. this increases work in progress (wip), which increases turnaround time.
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