today's features
outlook & analysis

five ways to fill the staffing gap

bar chart

it takes more than moolah.

by 卡塔尔世界杯常规比赛时间 research

the 2025 卡塔尔世界杯常规比赛时间 busy barometer is finding that the talent shortage is one of the accounting industry’s primary concerns, and the wolters kluwer future ready accountant report confirms that the shortage of accounting professionals is expected to be a top issue over the next five years.

more: show us the money! accountants are making more | twelve years and out: seasoned accountants join the exodus | how accounting firms are handling the staff shortage
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the shortage is global, the wolters kluwer report says. around the world, 35 to 40 percent of firms identify recruitment and retention as their biggest challenge.
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pro member exclusive

tear down towers of knowledge to transform accounting

why sharing beats hoarding.

by donny c. shimamoto

series note: this post is part of a series inspired by “joy, inc.”, written by richard sheridan, cofounder and ceo of menlo innovations. while his book is about the software industry, there are many direct analogies applicable to the accounting industry. we must #transformaccounting and bring joy back into the work we do to sustainably address our industry’s people crisis.

a “tower of knowledge” (“tower”) is a person on your team who has vast technical knowledge that no one else has. this knowledge could be about a client or about the project itself. this person is often seen as the center of the team or as a key person who holds the project together.

more by donny shimamoto
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for high achievers – which many accountants are – this probably sounds like a good thing. being a tower of knowledge reinforces our worth and makes us feel important. “yes, i’m critical to this project. yes, the team needs me. yes, i know a lot. yes, i am important.” yes, being a tower can be very validating and make us feel good.
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mergers & acquisitions

how private equity is impacting accounting

and how these deals compare to traditional cpa firm deals.

by marc rosenberg
the rosenberg practice management library

one of the biggest game changers in the cpa profession since the dawn of the 21st century has been the introduction of private equity in merger transactions.

more by marc rosenberg
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prior to roughly 2020, 99 percent of all cpa firm mergers were between two cpa firms. an early exception was the “consolidator” phase of the cpa industry from the mid-1990s through the early 2000s. this is when three companies, the consolidators – american express, h&r block and cbiz – acquired a few hundred cpa firms, spawning the creation of alternative practice structures. because cpa firms must be majority owned by cpas, this new structure featured the attest function spun off as a separate but related entity, owned primarily by cpas while the remainder of the firm was owned primarily by the consolidators.
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marketing & sales

bissett bullet: sit on the other side of the table

today’s bissett bullet: “when i prepare training material, presentations or videos, i always do so from the same perspective. what does it feel like to be on the receiving end of them? will the person who will be listening, reading or watching get what they need from it and want to come back for more?”

by martin bissett

you need to do the same thing when you prepare for a meeting with a prospective client. take a moment to sit on the other side of the table and ask yourself what they need to get from their time with you.

today’s to-do:

look at your diary. find your next meeting with a potential client and make some notes. why have they agreed to the meeting, what do they want to get from it and what will they do after you leave? prepare for the meeting from their point of view.

see more bissett bullets here

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accounting arc

demystifying governance | arc

from state societies to the aicpa, the hosts shed light on the collaborative ecosystem guiding cpas. 

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accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

the accounting profession operates within a complex framework of governance, where state and national organizations play critical roles in shaping standards, supporting professionals, and maintaining public trust. in a recent episode of accounting arc, donny shimamoto, cpa.citp, cgma; byron patrick, cpa.citp, cgma; and liz mason, cpa, dive deep into the often misunderstood relationships between state societies, boards of accountancy, and national entities like the aicpa and nasba. their discussion offers a candid look at how these organizations work together to regulate, educate, and advocate for cpas, while highlighting the importance of participation at every level. 

more arc: analysis, reaction, comedy

 

more accounting arc: top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics eduction | bailey lenart: from ledger sheets to transformational change | election tax plans: what cpas need to know |

“many see state societies as just cpe organizers, but they’re also advocacy powerhouses,” explains patrick, ceo of verifyiq and co-founder of tb academy, who details maryland’s proactive society. state societies also facilitate specialized communities and foster advocacy efforts on behalf of cpas. 

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