today's features

four steps to rebooting your practice

man in suit pushing a restart button

if it’s not everything you wanted, here’s how to turn things around.

by sandi leyva
the complete guide to marketing for tax & accounting firms

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more: get more referrals in five steps | is your practice leaking money? | boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

do you now have

  • clients you love,
  • a dream team,
  • the financial rewards you are comfortable with and
  • plenty of free time?

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glen carmichael: leadership sets the tone for marketing success | capstone conversations

discover the strategies behind one pro’s 30% year-over-year lead generation growth.

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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

glen carmichael, digital marketing coordinator at yhb cpas and consultant, is pushing the firm’s newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.

and she’s just getting started.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

but with achievements like those, it’s no wonder she has received the association of accounting marketing rookie of the year award.

in this episode of capstone conversations, carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for cpa firms.

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twenty health care deduction tips for clients | listicle

//www.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

navigating health care deductions can significantly impact your tax return, especially if you have substantial medical expenses throughout the year. here are 20 tips to help you maximize your health care deductions:

  1. know the threshold: unless this has changed recently, you can deduct unreimbursed medical expenses that exceed 7.5 percent of your adjusted gross income (agi).

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  1. understand what’s deductible: deductible medical expenses include payments for doctors, dentists, surgeons and other medical practitioners; hospital stays; prescription medications; and medical aids like glasses, contacts or hearing aids.
  2. include your dependents: you can deduct medical expenses you paid for yourself, your spouse and your dependents.
  3. consider timing: if possible, consolidate medical treatments and procedures in one year to surpass the agi threshold, allowing for larger deductions.
  4. keep impeccable records: save all receipts and documents for medical expenses, including transportation costs related to medical care.
  5. remember non-prescription items: some non-prescription items are deductible if medically necessary, such as crutches, bandages or diagnostic devices.
  6. deduct premiums: health insurance premiums you pay out of pocket, including medicare part b and part d, can be deductible.
  7. long-term care insurance: premiums for qualified long-term care insurance are deductible, subject to age-based limits.
  8. travel expenses for medical care: costs for traveling to and from medical treatments (e.g., gas, parking, tolls, public transit) are deductible.
  9. weight loss programs: if prescribed by a doctor for a specific disease, such as obesity, hypertension or heart disease, you can deduct the cost of weight loss programs.
  10. smoking cessation: costs for programs prescribed by a doctor to stop smoking are deductible.
  11. alcohol and drug treatment: expenses for programs related to alcohol and drug addiction recovery are deductible.
  12. home improvements for medical care: costs for home improvements for medical care (e.g., wheelchair ramps, widening doorways) can be partially deductible, depending on the increase in home value.
  13. special education: if a doctor recommends special education for a child with learning disabilities, these expenses can be deductible.
  14. dental and vision: don’t forget to include dental treatments and vision care expenses in your deductions.
  15. health savings account (hsa) contributions: contributions to an hsa are deductible, and withdrawals for qualified medical expenses are tax-free.
  16. flexible spending arrangements (fsas): use pre-tax dollars in fsas for medical expenses, reducing your taxable income.
  17. keep track of mileage: if you use your car for medical transportation, keep a log of the miles driven for medical purposes to deduct at the standard mileage rate.
  18. assisted living expenses: portions of assisted living facility costs necessary for medical care can be deductible.
  19. consult a professional: tax laws and health care regulations can be complex and change frequently. consult with a tax professional to ensure you’re maximizing your deductions while remaining compliant with current laws.

leveraging these tips can help you effectively manage your health care deductions, potentially lowering your taxable income and saving money on your tax bill. always ensure you’re following the latest irs guidelines and regulations.

gary shamis: the private equity hazards for young partners | accounting influencers

private equity in accounting could boost firm value, but at what personal cost?

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accounting influencers
with rob brown

in a deep dive into private equity’s involvement in accounting, gary shamis, ceo of winding river consulting, describes how investment firms see value in the sector’s steady cash flows and resilient recession history. “it’s not that accounting is recession-proof,” shamis states, “but its inherent stability during economic downturns is highly appealing to investors.” he adds that accounting firms with strong advisory practices that offer scalable revenue opportunities are particularly interesting to private equity.

the conversation takes a sobering turn as shamis highlights the ongoing talent shortage within the profession. with fewer accountants entering the field and a growing demand for regulatory and advisory services, shamis emphasizes that private equity deals won’t solve the critical issue of human capital shortage. “there’s just not enough talent in the pipeline,” he cautions.

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alan whitman: unlocking the secrets to smart growth | gear up for growth

“speed and being nimble are critical to being able to try new things and iterate quickly.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

alan whitman, ceo of adw advisory, formerly led baker tilly u.s. through a meteoric rise from $475 million to $1.5 billion in revenue. in this episode of gear up for growth, he shares his wealth of experience and insights.

see alan whitman on the disruptors: stop accepting the status quo

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

one of the central themes of the conversation is the potential for smaller cpa firms to outpace their larger counterparts in innovation and agility. whitman highlights the advantages small firms have, such as their ability to pivot quickly and try new approaches without the bureaucratic hurdles larger organizations face. “speed and being nimble are critical,” whitman asserts. however, he notes that smaller firms must adopt a forward-thinking mindset, emphasizing, “hopefully, smaller firms aren’t biased by always doing it the way you’ve done it in the past.”

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