卡塔尔世界杯常规比赛时间

today's features

stacy dreher: standing out in a ‘sea of sameness’ | capstone conversations

“marketing cpa firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless.”

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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

in the latest episode of capstone conversations, stacy dreher, the director of practice growth at james moore & co. and the association for accounting marketing’s (aam) 2024 marketer of the year, says one of the biggest challenges for cpa firms today is differentiating themselves from all the other cpa firms in the market.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

dreher’s journey in the field is nothing short of inspiring. having joined james moore & company in 2014 as a marketing manager, she rose to director of practice growth by 2020, a time that tested marketing professionals like never before. her leadership has helped shape a dynamic six-member team, navigating challenges and opportunities in an ever-evolving industry.

pricing, fees & billing rates

ten ways to manage price increases

communicate your value, not your rising costs.

by 卡塔尔世界杯常规比赛时间 research

the ignition 2024 accounting and tax pricing benchmark survey indicates that most accounting firms are planning modest price increases in 2025 – in too many cases somewhat less than what they need to provide decent salaries and top-notch services.

more: survey says 57% of firms are raising prices next year | how will private equity impact accounting careers? | eleven questions about kids, wealth and the family business | twelve years and out: seasoned accountants join the exodus | how accounting firms are handling the staff shortage | gen ai in accounting: epic transformation, or overheated hype? | survey shows big opportunities in small business | salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread? | main street accountants see turbulence ahead for small business
exclusively for pro members. log in here or 2022世界杯足球排名 today.

the survey offers 10 tips for managing price increases without losing clients (unless you want to). here they are, with a bit of commentary.
read more →

management

do i owe my employee a referral fee?

new business should be rewarded.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i got a new client because of one of my employees. do i have to give her anything?

more: why you shouldn’t sue a client | what to do when a partner becomes disabled | i’m just starting out; why join an association? | i’m 76. should i slow down? how? | ask for what you’re worth | two options for collecting past due fees | when board service gets tricky | eleven ways new staffers can help bring in business | busy season is over, so it’s time for some resolutions | want to merge? six steps to take | how to start providing family office services | every accounting firm needs quality control
exclusively for pro members. log in here or 2022世界杯足球排名 today.

response: wrong attitude! you should want to give her something. you should be happy that a staff person was able to bring in business.
read more →

advisory & consulting

ten daily marketing moves | listicle

by 卡塔尔世界杯常规比赛时间 research

make marketing a daily activity – on some days, strategic moves. on other days, at least one or two smaller moves. here are 10 smaller moves for your daily to-do list.

more listicles here

pro member exclusive

a better way to provide performance feedback

yes, we included a form. but we almost didn’t.

by marc rosenberg
cpa firm staff: managing your #1 asset

“feedback is the breakfast of champions.” – ken blanchard

“average players want to be left alone. good players want to be coached. great players want to be told the truth.” – doc rivers, nba basketball coach

more: training? cpe? they’re not the same | six tips for setting compensation | staff crave advancement and challenge | what leadership looks and feels at cpa firms | eleven things that good mentors do | give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
exclusively for pro members. log in here or 2022世界杯足球排名 today.

this post is divided into two sections:

the progressive view of providing performance feedback, which a minority of firms today practice. whenever something new to the field of practice management appears in a major way, many firms are slow to embrace it. examples: proactive selling, going paperless, adopting the cloud and managing a cpa firm like a real business.
the traditional view of providing performance feedback, which a majority of firms still practice today. if asked why the traditional practice continues, partners often respond, “that’s the way we’ve always done it. it ain’t perfect, but we are reasonably satisfied with it.”