today's features
charts & graphs

profit squeeze: billing rates rebound, but staff costs are rising faster

accountants show renewed pricing power as rates gain 5.7%.

mind the gap: cpa firms are raising billing rates at about a 6% rate, not quite enough to match the rising costs of staff.

by 卡塔尔世界杯常规比赛时间

cpa firms are raising prices again as they enter 2026, even as hiring remains weak and wage pressures show little sign of easing. the combination is tightening margins across the profession.

more outlook 2026, pay, hiring, pricing

a 卡塔尔世界杯常规比赛时间 analysis of new pricing data shows that billing rates for core cpa firm services are rebounding sharply, reversing an earlier soft patch and vaulting fees to near record highs. at the same time, employment growth across accounting firms has stalled, while wage growth remains elevated, underscoring the growing imbalance between pricing power and labor costs.

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growth strategies

who to hire first

woman and man shaking hands across a desk

strategies for building your dream team.

by jackie meyer
the balanced millionaire: advisor edition

“a team is not a group of people who work together. a team is a group of people who trust each other.” – simon sinek, “start with why”

building a successful advisory practice isn’t a solo endeavor. yes, you might start as a one-person shop, but to truly scale your business, reclaim your time, and achieve the balanced millionaire lifestyle, you’ll eventually need a strong, capable team. otherwise there’s a cap, or ceiling, on your revenue generation while you also burn all of your time.

more jackie meyer
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this article focuses on the critical process of hiring a team that aligns with your vision and values. we’ll explore how to identify what roles to hire for, craft compelling job descriptions to attract the right talent and conduct effective interviews to vet candidates.
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marketing & sales

put trade shows to work for your marketing

woman holding tablet and smiling, talking to man at trade show

they can be great tools but you have to use them properly.

by august aquila
max: maximize productivity, profitability and client retention

trade shows have once again become popular since the end of the covid-19 pandemic. they are great marketing opportunities, but you need to know how to work them. i recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. what a waste of time and money for their companies!

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

just like any other marketing activity, you need to know how it works to make it work for you. here are seven benefits and eight tips for trade show marketing.
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busy season management

busy season 2026: firms look to pricing for growth

revenues and client rosters outpace profit gains as firms battle cost pressures.

on the front lines (clockwise from left): clockwise from left: hall, langworthy, lenz, kwiecinski, dickerson

by 卡塔尔世界杯常规比赛时间

join the survey. get the results.

cpa firms heading into the 2026 tax season expect revenue gains driven primarily by higher prices, not by adding clients, even as a majority anticipate another heavy extension season.

join the busy season barometer survey here.
more tax, pricing, and the 2026 outlook

according to the 卡塔尔世界杯常规比赛时间 busy season barometer, about 6 in 10 firms expect total revenue to increase this year, while roughly one-third expect revenue to hold steady. profit expectations trail revenue slightly, a pattern that points to continued cost pressure even as clients and would-be clients clamor for more, and more high-end, services

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mergers & acquisitions

merging up? settle these twenty items

green marker checking boxes

 

the smaller firm gets a say, so decide what you want.

by marc rosenberg
the rosenberg practice management library

when a small firm considers merging upward, they listen to the terms offered by the larger firm and decide whether they can accept them. through a combination of face-to-face meetings, negotiation sessions, telephone calls and review of materials, the seller should be comfortable with each of the following:

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. hopefully, you have identified the problems and the goals you have for the merger (retirement, access to staff, technical expertise, management capabilities, etc.). do you see each of these problems and goals actually being addressed and resolved with the merger?
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