today's features

is your practice leaking money?

money coming out of sink faucet and going down drain

there’s a spreadsheet for that. three ways to recapture lost revenue.

by sandi leyva
the complete guide to marketing for tax & accounting firms

there are dozens (and maybe hundreds) of ways your practice can leak money.

here are three ideas that are fairly simple to implement and may be some great goals for you to consider.

more: boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | implement these two daily rituals | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

1. lost customer opportunities.

in just about every business i’ve worked with, there are opportunities within your current customer base that have not been harvested. when you offer multiple services or products, it may even be that some of your clients do not know everything you do.
read more →

tim brackney: don’t blame private equity. blame the accountants | accounting influencers

the profession’s problems are the profession’s own fault.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

accounting influencers
with rob brown

tim brackney, ceo of a private equity-backed accounting and advisory firm, is challenging the widespread notion that private equity harms the accounting industry.

“private equity is not killing public accounting,” brackney tells rob brown in this episode of accounting influencers. “public accounting was killing public accounting.” read more →

twenty questions to ask before starting your marketing plan

businesswoman sitting on table while talking with four coworkers

make sure you’re prepared.

by august j. aquila
price it right: how to value accounting services

here are 20 basic questions to ask yourself and your partners before engaging a marketing consultant:

  1. what is our firm’s mission?

more: five ways smart marketing boosts your firm’s enterprise value | marketing’s role in staffing and recruitment | seven ways that marketing helps you retain clients | five ways to make partners fall in love with marketing | losing can help you win more | eight areas to cover for personal goals | service quality: the key to client retention | how life cycle changes your marketing | clients buy solutions, not features
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. is our mission clearly stated and easily understood by the market?
  2. what is our firm’s image in the market?

read more →

what leadership looks and feels at cpa firms

three men seated at table in office and talking

thirty ways that firms are developing staff into partners.

by marc rosenberg
cpa firm staff: managing your #1 asset

“before you are a leader, success is all about growing yourself. when you become a leader, success is all about growing others.” – jack welch

“good employees make mistakes. great leaders let them.” – anonymous

we are probably the millionth people to form a list of important leadership qualities, but we want to share what we have learned from working with cpa firms for over 20 years.

more: eleven things that good mentors do | give the recognition your staff needs | the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

many of these traits are geared to partners and firm management, but many apply to staff as well. read more →

how accounting firms are dealing with retirement

older businessman sitting at desk smiling as wall clock indicates 5 minutes to retirement

burnout is driving some increases.

by 卡塔尔世界杯常规比赛时间 research

retirement’s great! long awaited, well deserved.

more: next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but it’s not so great if you’re not the one retiring. at accounting firms, retirement often means trouble.

  • there may be no one to replace the retiree.
  • there may not be a succession plan in place.

read more →