today's features

is the irs adequately tracking corporate tax evasion?

the inspector general smells something fishy.

by 卡塔尔世界杯常规比赛时间 research

believe it not, there are large american corporations that establish a pseudo-presence in other countries for the sole purpose of evading taxes.

and that’s not the only trick in the corporate books.

more: irs still unsure how to measure audit rate | art werner: estate planning strategies | quick tax tip | art werner: post-mortem estate planning | quick tax tip | pause to praise the tax pro volunteers | irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | eight steps to getting started with ai: a guide for tax professionals
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granted, sometimes those tricks are legitimate tax tactics. the tax code has loopholes, and that’s what they’re for.

needless to say, corporate tax strategy can get pretty complicated. there is an entire industry of lawyers, accountants and wealth management professionals dedicated to walking the fine line between evasion and due diligence in the interest of shareholders.
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richard kopelman: inside aprio’s bold makeover | accounting influencers | part 1 of 2

lessons from dozens of strategic mergers & acquisitions.

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accounting influencers
with rob brown

richard kopelman, ceo and managing partner of pe-owned aprio, reveals the firm’s dramatic transformation and rebranding into a global business advisory and accounting firm.

see part 2: richard kopelman: aprio’s plans for global conquest  | more accounting influencers with rob brown here | aprio sells majority stake to charlesbank capital partners here | citedmindset: the new psychology of success

in this first part of a two-part accounting influencers with rob brown, kopelman analyzes the high demand for accounting services due to changes in business, regulatory requirements, and technology. according to kopelman, a key challenge for accounting firms often lies in mindset, requiring a shift from a risk-averse outlook to a more “positive,” entrepreneurial one.

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marketing’s role in staffing and recruitment

is your firm overlooking any of these opportunities?

by august j. aquila
price it right: how to value accounting services

we have talked about creating a marketing culture and an overall firm culture. these two concepts have been around for more than 30 years. what we are seeing today is that a marketing culture can have a significant impact on retaining and bringing in new staff. firm culture also plays a huge role in retaining employees and even partners.

more: measuring marketing success: the 10 kpis | seven reasons marketing can make your firm a great place to work | develop your personal marketing plan in ten steps | what makes a great website? | four strategies for building your practice | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

while the primary function of marketing is often associated with promoting products or services to external clients, it also has an important internal role in attracting, engaging and retaining top talent within the organization. here are six key ways in which marketing contributes to staffing and recruiting in a professional service firm:

    1. employer branding: marketing helps shape and communicate the firm’s brand, which represents the organization’s reputation as an employer. a strong employer brand can differentiate the firm from competitors and attract high-quality candidates. marketing teams develop and promote the firm’s unique value proposition, culture, employee benefits and career development opportunities to position the organization as an employer of choice.

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the new value pricing paradigm with david yeghiaian and michelle river | gear up for growth

a 1,200% gain in billings.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

accountants struggle with moving from the traditional billable hour model because they have concerns about accurately estimating costs, managing expectations, and measuring work in progress. this change requires a shift in mindset and firm-wide accountability, which can be challenging but necessary to remain competitive.

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

david yeghiaian, chief strategy officer for kerberrose, and michelle river, ceo of fore, llc, and developer of advanced pricing methods®, show how pricing impacts profitability, client experience, cross-selling, and firm growth on gear up for growth, with jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

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the slow, painful death of the 150-hour rule

ending a 50-year mandate, now “competency” counts (again).

by rick telberg
卡塔尔世界杯常规比赛时间 research

after a quarter century of campaigning to get the 150-hour rule passed by all 50 states, overcoming opposition that seemed at one time as if it would rend the profession’s institutions, and after another quarter century of finding that the rule was failing by all critical measures, the aicpa and nasba are rolling out a workaround that could kill the rule.

more 150-hour rule  | download the exposure draft

the organizations are offering a “competency-based” hurdle for cpa licensure that signals abject surrender.

this is the story, 50 years in the making, of (mostly) good intentions gone bad, unintended (but not unforeseen) consequences, and how rank-and-file cpas (eventually) overcame the power plays of multinational firms. read more →