today's features
growth strategies

the community of accountants is a superpower

eight excited office workers around conference table

leave your silos and explore an incredible breadth of options.

by liz farr

accounting, by its nature, is a solitary activity. but we don’t have to solve our firm’s problems alone. we don’t have to suffer alone.

join liz farr at the linkedin 卡塔尔世界杯常规比赛时间 group | more liz farr | follow liz farr on the disruptors wherever you get your podcasts: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

all we need to do is reach out to others, listen, ask for guidance, and know we will be heard and supported.

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pro member exclusive

give the recognition your staff needs

five people applauding in business setting, recognizing coworker

fifteen common ways that firms do it.

by marc rosenberg
cpa firm staff: managing your #1 asset

“i could live two months on one compliment alone.” – mark twain

suppose you ask staff (or partners, for that matter), “how important is it for the firm or your boss to recognize your accomplishments and efforts?” a knee-jerk response may be this: “it’s nice but not that important. i’m self-motivated and don’t need others to tell me when i do something good.”

more: the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
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we usually regard these responses as somewhat defensive because everyone wants recognition. it’s a fundamental human need.
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marketing & sales

bissett bullet: who is in control?

today’s bissett bullet: “resolving concerns is an area in which the new client process can easily collapse if handled incorrectly, but it doesn’t have to be a showstopper.”

by martin bissett

it’s natural to feel a little helpless. notice how you put in all of that hard work only to hit a roadblock? notice that you keep hearing the same concerns? “we will do something with you, but not right now” and “we need to think about this, we’ll come back to you” are two that you will hear time and time again.

in this situation, all the prospect is telling you is that they feel like they’ve lost control of what’s happening and are pushing back to regain that control. let them take it. control the process of sale so you know it’ll happen and can forecast your growth, but remove their discomfort by allowing them to dictate the timescale.

today’s to-do:

understanding and resolving concerns is a specialist ability that takes practice to develop. prepare your responses to the examples above so you’re not caught on the back foot the next time you hear them and are able to focus on convincing your prospect that it is in their commercial interest to make the move to your firm.

see more bissett bullets here

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outlook & analysis

is this the last year of accounting’s golden age?

hourglass breaking, sand blowing away

the authors of the rosenberg map survey have some thoughts.

by 卡塔尔世界杯常规比赛时间 research
rosenberg survey of cpa firm statistics

one thing cpa firms can’t gripe about is revenue. yeah, the hours seem to be getting longer, the struggle harder, the rules more complex, and the technology continuously antiquated. but the money: it’s good.

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the 2024 rosenberg survey of cpa firm statistics—the 26th annual edition of the premier report on the state of the industry—confirms that in 2023, virtually all indicators of cpa firms’ health were good. and, generally speaking, the bigger the firm, the better they’re doing.
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