today's features
marketing & sales

boost your value, boost your fees

person handing a folder to another person

can you leave behind a cheat sheet? a toy? it’s not silly if it works.

by sandi leyva
the complete guide to marketing for tax & accounting firm

want to charge more for your services? one way is to offer clients more value. your fees and your value to the client should go hand in hand.

more: three ways to make it easier for prospects to say yes | make your next busy season easier now | three ways to follow up with prospects | how mindset affects your marketing | twelve ways your business card can hurt you | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here are nine ideas to increase your value to your clients:

1. offer a guarantee

you might feel like offering a guarantee is taking on a lot more risk than you’d like to, but this is a myth. when you offer a guarantee, you help to lower the perceived risk your client feels they might have when deciding to do business with you. this greatly increases the number of clients who will take that chance, even if they don’t know you very well yet. the surprising truth is that very few people will take the time to ask for a refund, making the increased sales far more valuable than the few returns you’ll need to process, if any.
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marketing & sales

seven ways that marketing helps you retain clients

woman reading something on computer screen

how connected to your firm do they feel?

by august j. aquila
price it right: how to value accounting services

if you have any doubts about marketing’s role in retaining clients, this post is for you. i will show you how marketing plays a crucial role in retaining clients by building and maintaining strong relationships, reinforcing trust, and demonstrating ongoing value. here are seven ways in which marketing contributes to client retention:

more: is pricing a marketing function? | develop your personal marketing plan in ten steps | what makes a great website? | four strategies for building your practice | market technology services through workshops and training | service quality: the key to client retention | calculate the cost of losing clients | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | three types of marketing message, and which is best | five tips for cross-selling and upselling
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. communication and engagement: effective marketing ensures regular and meaningful communication with clients. it keeps them informed about the firm’s services, updates, industry trends and relevant insights. this engagement helps clients feel connected, valued and more likely to continue working with the firm.

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featured video

steve yoss: an accountant’s detailed guide on databases, integration, and data sharing | quick tech talk

data integration allows you to offer clients a 360 view of their businesses.

quick tech talk
with steve yoss
cpe today

what’s the primary purpose of accounting? it’s decision usefulness. we’re in the business of interpreting information in a way to help business leaders make decisions.

more steve yoss
more tech
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in today’s complex business environment, we’ve got data coming from all over the place: inventory, accounting, hr, payroll, and more. depending on your business, you can have upwards of 10 different systems inside your organization.

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marketing & sales

bissett bullet: what’s your bottom line?

today’s bissett bullet: “are you maximizing your profitability?”

by martin bissett

are you doing everything you can to leverage your profitability? outsourcing what has been described as “sausage factory work” such as annual returns has become mainstream in recent years, so in order to remain competitive without compromising your bottom line, it is important to make sure that you minimize the labor intensity of the work you carry out, where possible.

if that is not to be achieved by outsourcing low-fee labor, could you embrace practice technology to improve your efficiencies, instead?

today’s to-do:

where are you reducing labor intensity in your firm? what takes up the most of your time that could be delegated to a junior team member, expedited with investment in new technology or outsourced altogether? identify three ways in which you could increase profitability over the next 12 months.

see more bissett bullets here

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pricing, fees & billing rates

which clients should you scope?

the process should align you with the client on the value and which services will be delivered.

by jody padar
radical pricing – by the radical cpa

scoping is a time commitment, so know that the client is worth the commitment and they have the revenue to back it. start by setting a minimum price point you will charge for the assessment process. if the client falls below your threshold price point, it doesn’t mean you’re not going to scope them, it just means the process will be less complex and can probably be done within an hour.

more: perfecting the client needs assessment | four steps to scoping for alignment … and the #1 rule to remember | here’s how profit sharing improves your firm | productize services for consistent client value | four ways automation pushes the paradigm shift | how value pricing impacts your employees | why pricing is so disruptive | accounting disruptors are heading your way … with deep pockets | advisory work must be priced by value, not hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

for smaller clients, it helps the process if they arrive at the assessment with all the necessary information. you can look at their quickbooks data and tax returns to get a strong sense of what they need and how long it will take to deliver. scoping a small, straightforward client will become second nature with time. but be careful about being too casual when scoping smaller clients. if you miscalculate, you are still opening your firm up to risk.

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