today's features

don’t risk losing good employees for bad clients

keep the right kpis and the right clients, and you’ll keep the right staff.

by alan anderson, cpa
transforming audit for the future

audit in the future will be much different than in the past. it’s going to require different skill sets. in the future, we need to teach more thinking and interpretive skills. the ticking and tying can be automated, but we’ll need people to interpret the anomalies that the bots and automation tools kick out. they’ll need to develop a deeper understanding of the industry, the client, and general business sense to discern whether an anomaly is just a mistake or a sign of something more profound.

more: can a service center model solve audit staffing shortages? | don’t take on audits in an industry you don’t understand | how ‘business expert cpas’ get their own business wrong | exceptional audit client service demands effective communication | five ways to prevent audit bottlenecks | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

as the owner of a business myself, i understand the need to ensure there is enough cash coming in to keep the lights on and everyone paid. but sometimes, firms take on work just to keep people busy all year round. a prime example of this is ebp audits, which seem quick and easy but have their own risk factors. doing only one or two a year can be especially risky for your firm.

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ask for what you’re worth

hand moving triangle along beam to indicate balance between price and value

how to prepare for a value pricing opportunity.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i just heard from a client we hadn’t heard from in seven or eight years and he says he has an “emergency.”

more: the top tip for reviewing tax returns | you have to start somewhere | nine reasons not to specialize | hiring experience vs. training inexperience | a friendly chat or a billable discussion? | when selling a firm to staffers is tricky | courting a client? don’t give too much away for free | nine tips for a healthier tax season | fifteen strategies for first-time supervisors
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here’s the story: he had started a business eight years ago and he used us for a couple of years until some big money was raised and they switched to a big four firm. he also stopped using us for his personal return, switching to the big four firm. then, just last week, he called us to ask for assistance in evaluating a multimillion-dollar termination package. he needed to meet with me right away because he did not want the offer to slip away. he then asked what the rates would be and could he have a discount because he was once a good client (he was – seven and eight years ago!). the asking for a discount left a bad taste in my mouth.
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desperate cfos are outsourcing accounting functions

bar chart
25 percent of cfos will be looking for staff accountants. personiv

can cpa firms take advantage?

by 卡塔尔世界杯常规比赛时间 research

cpa firms have long been aware of the worsening talent shortage. fewer students are majoring in accountancy. fewer are pursuing cpa certification. and baby boomer leaders of accounting firms are retiring more often than ever.

more: does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk | are client services a fourth-rate priority? | revenues rising as pricing models evolve | 150 credit hours: helping or hindering? | can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

now financial leaders in the corporate sector are feeling the pinch. a survey issued by personnel agency personiv finds that 83 percent of senior corporate leaders recognize the accounting talent crunch, way up from 70 percent in 2022 and 63 percent in 2020. and 10 percent say the shortage is getting worse.

no surprise, then, that 90 percent of cfos who responded to the survey say they have outsourced at least some accounting functions.
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five ways to make partners fall in love with marketing

three businesspeople meeting outdoors and shaking hands

it’s an age-old problem, but that doesn’t mean you have to accept it.

by august j. aquila
price it right: how to value accounting services

if only there were a silver bullet to solve this problem! but unfortunately, there isn’t one.

more: analyze your firm to keep it current | what makes a great website? | four strategies for building your practice | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

getting partners to market and to love doing it has been the achilles’ heel of the accounting and consulting professional for as long as i can remember. what does it take to make progress in this area? here are some ideas to help you move forward:
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