today's features
management

nine reasons not to specialize

young black woman sitting in front of laptop looking thoughtful

think about what you really want.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: can you recommend a specialty i can get involved in to generate more revenue for my practice?

more: when board service gets tricky | yes, you have to share work papers | should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

response: my discussion with the cpa indicated that his practice consisted of a large individual tax return practice and many monthly business clients. he thought financial planning or business valuations would be a way to expand his services and make more money. it did not seem he had an intellectual interest in these areas.
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audit & assurance

use eight audit exit items to deepen client relationships

developing a deep understanding of an industry is a surefire way to make your audits more relevant.

by alan anderson, cpa
transforming audit for the future

making the audit relevant doesn’t stop when the audit report is signed. to demonstrate your value and stand out from the competition, deepen the relationship with the client.

more: exceptional audit client service demands effective communication | deliver more audit value by getting out of the conference room | six essential elements in audit planning | before the audit: more than just planning | five crucial attributes for successful audit leadership | put the ethics code to work for your clients and your firm | is audit in crisis because of definitions?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

far too often, the exit conference is a wasted opportunity to demonstrate the relevance of the audit. that’s why i recommend that a standard powerpoint presentation be used to discuss the audit. this will include the required communications and ideas for business improvement and will be designed to facilitate open-ended, two-way communication. here’s a basic outline of the information to be covered:

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pro member exclusive

the big gap separating cfos and their staff accountants

finance staffers are essential to making progress. so why do so many companies leave them out of the loop?

by 卡塔尔世界杯常规比赛时间 research

corporate cfos are 2.2 times more likely than staff accountants to understand their companies’ plans for financial transformation, according to new research exposing a significant gap in the future of digital tools, the need for greater staff accountant education, and the lack of a unified vision within organizations.

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marketing & sales

four strategies for building your practice

four people eating together

are you meeting new people?

by august j. aquila
price it right: how to value accounting services

i am often asked, “what can i do to acquire new clients?” i usually reply with another question: “what are you doing now to acquire new clients?”

more: eight areas to cover for personal goals | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the usual responses are: “i have a newsletter, i attend the local rotary and chamber of commerce luncheons, and i talk with my clients.” these are good things to do, but they are not the only things you should be doing to acquire new clients. you might want to add four no-cost strategies to your action plans.
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