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etienne: decoupling deib – a nuanced approach | arc

understanding the distinct elements of diversity, equity, inclusion, and belonging can help create more effective and inclusive workplaces. 

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accounting arc 
with donny shimamoto
center for accounting transformation

jina etienne, cpa, cgma, cde, stands out as a beacon of change in the constantly evolving landscape of the accounting profession. as a cpa and certified diversity executive, etienne has dedicated her career to fostering inclusive cultures within accounting firms. in this accounting episode, etienne shares her journey and insights into the critical importance of diversity, equity, inclusion, and belonging (deib) in the workplace. 

join: july 16 free webinar, “the dei journey of accounting professionals – a research study analysis.”

more: accounting arc: what tech-savvy accountants know | accounting arc:breaking barriers – how becky dupree’s love for data analytics and her identity shaped her professional pathaccounting arc: forecasting finance & the 2034 accounting landscape | accounting arc: top 10 strategies for managing growth | accounting arc: busting the big 4 myth | accounting arc: exploring ai’s role in modern accounting | accounting arc: unraveling the collapse of silicon valley bank | on a mission: introducing accounting, reaction, comedy (arc) | harper & co. cpas: the perspective of a non-accountant is imperativemenlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis

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etienne’s career trajectory is anything but conventional. after spending over two decades in traditional cpa roles, etienne pivoted toward a focus on deib. “i still think of myself as a recovering cpa,” she quips. today, she collaborates with accounting firms to create environments where all employees feel safe and valued, with a strong emphasis on psychological safety and intentionality. 

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audit firms nervous about new tech

bar chart

a “speed revolution” is on the way. are you ready?

by 卡塔尔世界杯常规比赛时间 research

“progressive technology” is about to boom.

more: what accountants can learn from t-ball | staffing tops list of woes at cpa firms | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | auditing standards ‘yellow book’ updated | compensation’s up, but up enough to retain staff? | cpas needed to help small biz adopt ai | survey shows that tech remains the great divide | will unclogging the accounting pro pipeline kill mobility?
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but are audit firms on the cusp of the boom-to-be? apparently not. a thomson reuters survey of audit firms finds that there’s still a big gap between ambition and execution. only 14 percent of auditors in the u.s. can brag that a “digital transformation” is well under way at their firms, though another 35 percent say they are starting to implement progressive tech.
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say adios to audit fee pressure

what client goes out for an audit proposal when their auditor provides relevant advice and useful suggestions?  

by alan anderson, cpa
transforming audit for the future

your client likely engaged your firm for an audit because they need an audit. but what is it that they want? they don’t want a stack of paper delivered months after year-end. like anyone else, they focus on “what’s in it for me?” or wiifm.

more: use eight audit exit items to deepen client relationships | exceptional audit client service demands effective communication | deliver more audit value by getting out of the conference roomknow your three audit w’splanning lays the foundation of audit relevance | how do we drive relevance in audit? | before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing
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they want relevant ideas that will help them improve their businesses. they want to learn from you about your experience with others in their industry or in a similar situation. they want a relationship with you to talk about their business in plain english. they want someone who can explain the accounting standards and how they impact how they report their results.

remember our definition of relevance:

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the irs tidal wave is here

man silhouetted against open doorway in tidal wave

what you need to know now.

by eric green

for over a year now, we’ve been saying that the irs was properly funded and warned it would unleash a tidal wave of work. we also warned you that we would be dealing with all sorts of untrained employees. the bad news, at least for clients, is that day has come.

more: s corp clients beware | four ways to handle federal tax liens | the irs is coming! get your clients into compliance | tax chat: eric green reveals the tax rep guide to tax season | what i wish clients knew about tax liens | tax: explaining the bad news about canceled debt to clients | offers in compromise aren’t for everyone
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the good news for tax pros is that with this wave of enforcement spells opportunities for representation work. what you do still have to navigate is the impact of untrained employees, who are creating their own set of challenges.
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