today's features
marketing & sales

do you deliver on your website’s promises?

man viewing desktop computer screen

hint: undercharging might be to blame.

by martin bissett
business development on a budget

there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like

  • we’re big enough to cope and small enough to care, or
  • we are proactive, or
  • we’re not just bean counters, or
  • we have your best interests at heart, or
  • your business is our business.

more: showing leadership through customer service | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier | six keys to getting a proposal accepted | tell the world your worth | four surprising keys to communication | culture can’t be ignored
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

you’ve seen all those, haven’t you? are these or similar promises on your website?
read more →

outlook & analysis

why the dry pipeline? it’s about time

serious young man studying

and it’s about time the profession took action.

by 卡塔尔世界杯常规比赛时间 research

it’s been with us from the beginning. we can measure it but we can’t see it. it’s our friend and our enemy. it’s infinite, yet we never have enough of it.

and it may be the big leak in the cpa pipeline.

more: business model transformation: do it or die | misperceptions, corrections, accountancy and lemonade | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | three ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

yes, it’s time.

so concludes the illinois cpa society’s 2024 “re-decoding the decline” survey and report on why the pipeline of incoming accounting talent has been going from dribble to drip.
read more →

pro member exclusive

fool’s gold may not be so foolish now

extracting lithium from oil and gas activities could ease the shift from greenhouse gas-producing fossil fuels.

by rick richardson
technology this week

lithium is a component of electric automobiles, laptops, cell phones and even nuclear fusion reactors. as such, it is rapidly emerging as the most significant element of the future.

more: ai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnets | educators can benefit from new generative ai course | ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

however, there are significant financial and environmental expenses associated with lithium extraction, so it’s exciting that a recent study shows that pyrite, sometimes known as fool’s gold, may be a viable supply of the metal.

read more →

outlook & analysis

business model transformation: do it or die

pair of diagrams
adapted from aicpa and other sources.

 

four areas ripe for change.

by 卡塔尔世界杯常规比赛时间 research

five ugly facts your firm may need to deal with:

  1. seventy percent of cpas are at or near retirement age.
  2. the numbers of accounting graduates and cpa exam candidates are both dropping.

more: global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | accountants’ advice: be careful, quick, creative … and lean | top performers lead in leverage, culling, outsourcing | firms culling clients as staffing woes persist | compensation’s up, but up enough to retain staff? | are accountants charging too little?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  1. gen z (ages 20-30) is transforming the labor market with new values on workplace environment, compensation, benefits, leadership, dei policies, culture and corporate mission.
  2. the majority of current cpas have no interest in becoming partners.
  3. roughly half of current cpas might consider finding another firm, and almost 15 percent wouldn’t mind leaving the profession altogether.

read more →