卡塔尔世界杯常规比赛时间

today's features

educators can benefit from new generative ai course

a teacher’s aide unlike any other?

by rick richardson
technology this week

many people focus on the potential benefits of generative ai for kids when considering its application in the classroom. still, teachers can gain as much, if not more, from the technology. google and mit responsible ai for social empowerment and education (raise) have launched a free google generative ai educators course to assist middle and high school educators in utilizing generative ai tools to improve their workflow and their students’ learning environment.

more: could mobile phones be next on the extinction list? | ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
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the self-paced, two-hour course is designed to help educators leverage generative ai to save time on routine tasks. from email composing to adapting content for various reading levels, creating innovative evaluations and organizing activities around students’ interests, generative ai can streamline these processes, freeing up valuable time for educators.

audit & assurance

how do we drive relevance in audit?

the insights you deliver don’t just add value to the client but also result in a better audit.

by alan anderson, cpa
transforming audit for the future

business owners and organizations typically regard the annual audit as a cost or “a necessary evil” that adds little or no value to the business. in contrast, auditors routinely say that their audit is different and absolutely does add value to the company or organization. to be sure, all audits have a purpose, as they are generally required to maintain financing or to meet regulatory requirements. but is the auditor genuinely adding value?

more: before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
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there are numerous dictionary definitions of “value,” all centering around the concept of something being useful. “adding value” should then mean making something more useful. when you plan an audit, are you thinking of ways to make the audit more for your client? you will only convince your clients that you deliver value when you back up your words with action.

marketing & sales

how life cycle changes your marketing

startups have different needs than mature businesses, so the messaging must be different.

by august j. aquila
price it right: how to value accounting services

the business life cycle refers to the stages that a business goes through from its inception to its eventual closure or exit. each stage presents unique challenges and opportunities, and it is essential for accounting firms to adapt their marketing strategies accordingly.

more: eleven possible pitfalls of mergers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
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here are some marketing strategies that can be effective during different stages of the business life cycle. take a fresh look at your existing clients, and sort them according to their business life cycle: startup stage, growth stage, mature stage and transitional/decline. you want to make sure that as your clients go through these different cycles, your marketing messages and services change and address the right business concern.
read more →

podcast

steve yoss, quick tech talk: ai, automation, and the pipeline

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quick tech talk
with steve yoss
cpe today

a major risk facing the profession, whether you’re in tax accounting, or you’re in general accounting, audit assurance government, or really any aspect of financial reporting and in work is the fact that, overall, the profession is shrinking. if we look at 2024, there are fewer accountants this year than last. and there’ll be fewer accountants next year than there are this year.

click here for more steve yoss

so many of our colleagues have had great careers but are aging out and retiring. unfortunately, not enough younger people are choosing to become financial professionals in any category, whether doing tax returns, general bookkeeping, assurance work, etc. tools like automation and ai are necessary to bridge the gap and continue to service our clients and organizations unless we can find a way to get more people engaged in the profession. we’re going to need to lean on technology to be able to bridge the gap and to be able to continue to get the same amount of work done.

accounting arc

unraveling the collapse of silicon valley bank | accounting arc

delving into financial disarray and what contributes to the shutdown of community banking institutions

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accounting arc
with donny shimamoto, liz mason, and byron patrick
center for accounting transformation

in the labyrinth of financial intricacies, the collapse of a bank sends shockwaves through the economic landscape, leaving stakeholders scrambling for answers. in this episode, “accounting arc: unraveling the collapse of silicon valley bank” dissects the demise of silicon valley bank to unravel the intricate web of factors that precipitated its downfall.

more: harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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hosted by seasoned financial experts, this accounting arc episode, featuring terry sherrill, cpa, a managing director with tps thayer in sugar land, texas, dives deep into the underlying causes of bank collapses while offering invaluable insights for cpas, auditors, and financial professionals to fortify against such catastrophes.