today's features

to replenish the talent pipeline, go back to the classroom

woman lecturing on business

maybe we should front-load the coolest parts of our profession.

by 卡塔尔世界杯常规比赛时间 research

if you’re wondering why it’s so hard to find and hire qualified accounting professionals, think back to your college days … your first class in accounting, probably something like “principles of accounting.”

obviously you, a future accountant, passed the course, and apparently you found it interesting.

more: beware the work-life/workload doom spiral | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | auditing standards ‘yellow book’ updated | compensation’s up, but up enough to retain staff? | cpas needed to help small biz adopt ai
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but that puts you in a minority of students with an interest in business. according to a survey from the center for audit quality, 32 percent of students who chose not to major in accounting said lack of interest or passion was the main reason, and 70 percent said it was at least part of the reason.

no surprise, then, that only one in eight graduates in business areas major in accounting. and that’s down from one in seven in 2016.
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it’s time for accounting to play the infinite game

agents of transformation, the time is now.

by donny c. shimamoto, cpa, citp, cgma
center for accounting transformation

every day, i see or hear criticisms of the accounting profession: everyone is burning out, the partners are only in it to get rich, everyone is leaving the profession, and students don’t want to be accountants anymore. it wrenches my heart to hear this because i love my work. i’ve had a wonderful career that lets me help others succeed, and the broader accounting profession has opened up opportunities that i would never have dreamed possible. is accounting really on the decline? ask the pundits, and you get a resounding “yes!” 

more: harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

yet, reading simon sinek’s book, the infinite game, shed some light on what the profession is doing wrong—the current leaders of the profession are playing a finite game. one of the key concepts that sinek explains in his book is that of an existential flex. he described an existential flex as something that “recreates that passion for something new at a time when the company is already enjoying success.” this is where the accounting profession is now. we’ve enjoyed decades of success, and accounting firm partners and cfos have been enjoying the riches of that success, but our profession has lost the connection to our just cause.  

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market technology services through workshops and training

man training four people in office

eleven questions to help clients explain what they need.

by august j. aquila
price it right: how to value accounting services

there are two keys to developing new business. first, find out what your clients and prospects want and need. second, be able to get in front of them.

more: service quality: the key to client retention | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders | make your practice better
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

most accountants and consultants are quite good when they can get in front of them. the problem is creating opportunities to get face to face with clients and prospects. let’s talk about two methods of solving that problem: training and workshops.
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beware the work-life/workload doom spiral

man on spiral staircase

five strategies for keeping your firm out of it.

by 卡塔尔世界杯常规比赛时间 research

is your firm in a doom spiral?

more: business model transformation: do it or die | misperceptions, corrections, accountancy and lemonade | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | three ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here’s what it looks like:

  1. a cpa quits or retires.
  2. the firm can’t attract a replacement.
  3. the firmwide workload remains constant.
  4. increased workloads get redistributed.
  5. a cpa quits because of stress.
  6. workloads increase again.
  7. someone else quits. no one gets hired.
  8. the firm turns away clients.
  9. revenue drops. salaries stagnate.
  10. uncompetitive salaries hinder hiring.
  11. a cpa quits or retires.
  12. repeat.

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bissett bullet: be intentional

today’s bissett bullet: “when you reach retirement and look back on your career, how would you like to be remembered?
as a trusted advisor who helped their clients in times of need perhaps?
as a leader who invested in and developed their people?”

by martin bissett

if you can’t define that, your career will be subject to external factors. you will get that promotion only if it is offered. you’ll get that pay raise only if it is offered.

start with the end in mind. your career goals may evolve over time but know this: whatever you decide, they are unlikely to happen unless you are intentional.

today’s to-do:

decide today what you want your career to be remembered for.

see more bissett bullets here

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