today's features

value pricing requires defining your clients

choose your client personas wisely.

by jody padar
radical pricing – by the radical cpa

one drawback of the hourly pricing model is its one-size-fits-all nature. every client is charged the same rates per hour, with the only difference being the number of hours each uses.

but the world isn’t made up of identical people working in identical businesses and driving identical cars to and from their identical homes. thank goodness!

more: how value pricing impacts your employees | six steps to start value pricingwhat are you selling?three critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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clients are as different as you or me, but we can group them into buckets called personas based on shared values or traits. in a client-centric firm, it helps to understand these basic personas so you can more efficiently meet each client’s needs. you probably have a handful of personas in your firm right now. you just haven’t seen them as a grouping because, in your bill-by-the-hour model, it doesn’t matter who they are.

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steve yoss, quick tech talk: cloud computing, anywhere, everywhere, all at once

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quick tech talk
with steve yoss
cpe today

the cloud is probably one of the most meaningful technologies to have been invented and deployed. the easy, free exchange of information has never been better than it is today. cloud computing gives financial professionals the ability to make the world their workplace. you can do a bank reconciliation while standing in line waiting to check out at the grocery store. you could send a client invoice while on a road trip with your family; although you should probably be enjoying their company. the point is that you’re no longer limited to having to be in one physical geographic space.

click here for more steve yoss

if the system is online or on the internet, if the data is available, you can work anywhere. and that gives you the ability to have clients in any part of the world. it allows you to hire and have staff anywhere in the world. it allows you to grow your business in ways our forefathers could never have seen possible. it’s crazy to think just a couple of years ago, the only employment opportunities you might have had were within an hour’s drive of your home. now you can work anywhere, and anywhere can work for you.

do you deliver on your website’s promises?

man viewing desktop computer screen

hint: undercharging might be to blame.

by martin bissett
business development on a budget

there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like

  • we’re big enough to cope and small enough to care, or
  • we are proactive, or
  • we’re not just bean counters, or
  • we have your best interests at heart, or
  • your business is our business.

more: showing leadership through customer service | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier | six keys to getting a proposal accepted | tell the world your worth | four surprising keys to communication | culture can’t be ignored
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

you’ve seen all those, haven’t you? are these or similar promises on your website?
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why the dry pipeline? it’s about time

serious young man studying

and it’s about time the profession took action.

by 卡塔尔世界杯常规比赛时间 research

it’s been with us from the beginning. we can measure it but we can’t see it. it’s our friend and our enemy. it’s infinite, yet we never have enough of it.

and it may be the big leak in the cpa pipeline.

more: business model transformation: do it or die | misperceptions, corrections, accountancy and lemonade | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | three ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean
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yes, it’s time.

so concludes the illinois cpa society’s 2024 “re-decoding the decline” survey and report on why the pipeline of incoming accounting talent has been going from dribble to drip.
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fool’s gold may not be so foolish now

extracting lithium from oil and gas activities could ease the shift from greenhouse gas-producing fossil fuels.

by rick richardson
technology this week

lithium is a component of electric automobiles, laptops, cell phones and even nuclear fusion reactors. as such, it is rapidly emerging as the most significant element of the future.

more: ai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnetseducators can benefit from new generative ai courseai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

however, there are significant financial and environmental expenses associated with lithium extraction, so it’s exciting that a recent study shows that pyrite, sometimes known as fool’s gold, may be a viable supply of the metal.

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