bissett bullet: make it a ‘no brainer’
today’s bissett bullet: “the best way to talk about price is in terms of what they’re paying already.”
by martin bissett
today's features
twelve ways your business card can hurt you
does your card tell your prospect what to do next?
by sandi leyva
the complete guide to marketing for tax & accounting firms
the lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.
more: how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies
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many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes i list below. experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. we may take it for granted, but i feel that your business card is one of your most important pieces of marketing collateral – and the most underutilized.
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cpa profession facing more battles across the country
disputes revolve around required hours, definitions and “substantial equivalency.”
by steven sacks
the new fundamentals: thriving in disruption
of all the states whose legislature has run amok this past year, the florida legislature passed house bill 813 – certified public accountants – by both the florida house and senate. this bill creates a new “retired status” license category for cpas. the legislation will now be sent to gov. ron desantis for consideration for being signed into law.
more: 150 hours revisted: the profession needs a makeover | how do you value your most important asset? | which is better: a year of education or a year of experience? | sell service, not hours | private equity vs. the cpa firm partnership | cas or caas? getting clarity | fine-tuning the subscription fee model | when cyber-crime hits close to home | how to build a winning proposal | six ways to fix your firm agreement
exclusively for pro members. log in here or 2022世界杯足球排名 today.
according to the florida institute of cpas ceo, the thinking behind this is to “… uphold retired cpas’ profound sense of pride and accomplishment and preserve their professional identity.” however, they cannot reflect to the public that they have an active license because many believe the public thinks that if you have “cpa” after your name, you have an active license. if an individual wants to return to public practice, they can complete 80 hours of cpe every two years as part of renewing their license.
tax refund numbers down, amounts up
tax pros handled 54% of e-filings.
by beth bellor
卡塔尔世界杯常规比赛时间 research
more than 100,000 individual income tax returns have flowed in and out of the internal revenue service, and for the most part, we’re slightly ahead of the 2023 season.
more: tax pros own 53% of e-filings | tax stats still playing catchup | tax pros take the edge in e-filings | tax pros gain ground, and diyers maintain lead | tax pros handle 46.4% of e-filing | tax refunds, tax pro market share trending up | refunds up as tax pros tackle 41.5% of e-filings | tax pros handle 37.7% of e-filings | tax pros file 33% of early returns
with 10 days before deadline – as of april 5, the latest data available – the irs received 101.9 million returns, up 0.5 percent from the same period the previous tax season. it processed 100.1 million returns, down 0.3 percent.
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new phase-change concrete melts snow and ice without salt or shovels
new self-heating concrete mixes could eliminate the need for snowplows, salt trucks and shovels.
by rick richardson
technology this week
researchers have devised a self-heating substance that can melt snow and ice for up to 10 hours without the need for shovels or salt by incorporating a phase-change compound into concrete. the new substance may lessen the requirement for salting and plowing while helping maintain road surface integrity.
more: ai generates revolutionary new battery design | chatgpt is getting humanlike memory | one state is now america’s clean energy paradise | did ancient romans find a solution for climate change? | telehealth advances with ai-powered clinics | fcc approves superfast wi-fi tethering | major websites blocking content from ai crawlers | printer ink: not just expensive, but a blatant scam? | generative ai coming to microsoft 365 | electronic skin that can sense touch will transform robotics
the u.s. department of transportation (dot) reports that over 70 percent of roadways are in areas with snowfall. accumulation of snow and ice decreases vehicle mobility and road friction, slowing down traffic and raising the possibility of collisions.
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