today's features

bissett bullet: what is your forecast?

today’s bissett bullet: “what if i told you that if you boil it all down, marketing is nothing more than forecasting?”

by martin bissett

imagine you have a vertical and horizontal axis labeled probability and consistency.

if you decide to engage in a marketing activity that has a high probability of success, but your efforts are inconsistent, you’ll see a rollercoaster effect.

if you engage in more general activity with a lower probability of success with inconsistent effort, you’ve guessed it, you’ll see little to no results.

that same general form of marketing activity, executed consistently and frequently, by the sheer law of averages will generate a trickle of inquiries.

high consistency and high-probability marketing will bring an influx of new inquiries that can become fee-paying clients for your firm.

today’s to-do:

plot your current marketing activity. what is the highest probability method for your firm that you can commit to carrying out the most consistently?

see more bissett bullets here

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whole person retention: when it’s not just the money

bar chart

thirty-eight ways to retain personnel.

by 卡塔尔世界杯常规比赛时间 research

a survey conducted by the pennsylvania institute of cpas has come up with some disturbing data.

the survey report almost seems to spin bad news into good. when cpas in pennsylvania who have three to 10 years of experience were asked how strong is their desire to stay in public accounting, 56.7 percent rated their desire at five (out of seven) or higher.

more: global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | 3 ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean | seven steps to a stronger future
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

is that good news or bad? if about half of cpas are reasonably happy with their jobs … what about the other half?
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how value pricing impacts your employees

would your employees prefer to be valued for their knowledge and experience or for the time spent on a project?

by jody padar
radical pricing – by the radical cpa

do you think any of your staff studied accounting in college so that they could punch a time clock for the rest of their life? they value being professionals as much as you do. more than likely, they enjoy being valued for their knowledge and experience.

more: what are you selling?three critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

given the choice between being valued for their time or valued for their professional accomplishments, which do you think they’d prefer? valued employees are happy employees!

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eleven ways new staffers can help bring in business

confident businesswoman handing man a business card in networking session

look for additional service areas as well.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: as a young staff accountant, how can i bring in new business and clients?

more: should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.

eleven points worth considering:
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steve yoss, quick tech talk: data integrity in a digital world

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quick tech talk
with steve yoss
cpe today

today, most companies leverage six to 12 main systems inside their companies, including operations such as accounting, inventory, hr, payroll, and more. that’s why it’s critical to have a digital source of truth or a central system that can be trusted to deliver accurate information

click here for more steve yoss

setting up your system correctly from the start is critical. most enterprise deployments fail 40% of the time, which is an incredible amount. ultimately, it comes from a lack of understanding of what an organization is trying to do, that problem that they’re trying to solve, and not properly setting up their systems and building them out effectively. don’t fall into that trap. by building good systems, you’re building good information, and you’re building integrity in your company.

 

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