bissett bullet: what is your forecast?
today’s bissett bullet: “what if i told you that if you boil it all down, marketing is nothing more than forecasting?”
by martin bissett
by martin bissett

thirty-eight ways to retain personnel.
by 卡塔尔世界杯常规比赛时间 research
a survey conducted by the pennsylvania institute of cpas has come up with some disturbing data.
the survey report almost seems to spin bad news into good. when cpas in pennsylvania who have three to 10 years of experience were asked how strong is their desire to stay in public accounting, 56.7 percent rated their desire at five (out of seven) or higher.
is that good news or bad? if about half of cpas are reasonably happy with their jobs … what about the other half?
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would your employees prefer to be valued for their knowledge and experience or for the time spent on a project?
by jody padar
radical pricing – by the radical cpa
do you think any of your staff studied accounting in college so that they could punch a time clock for the rest of their life? they value being professionals as much as you do. more than likely, they enjoy being valued for their knowledge and experience.
given the choice between being valued for their time or valued for their professional accomplishments, which do you think they’d prefer? valued employees are happy employees!

look for additional service areas as well.
by ed mendlowitz
202 questions and answers: managing an accounting practice
question: as a young staff accountant, how can i bring in new business and clients?
response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.
eleven points worth considering:
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quick tech talk
with steve yoss
cpe today
today, most companies leverage six to 12 main systems inside their companies, including operations such as accounting, inventory, hr, payroll, and more. that’s why it’s critical to have a digital source of truth or a central system that can be trusted to deliver accurate information
setting up your system correctly from the start is critical. most enterprise deployments fail 40% of the time, which is an incredible amount. ultimately, it comes from a lack of understanding of what an organization is trying to do, that problem that they’re trying to solve, and not properly setting up their systems and building them out effectively. don’t fall into that trap. by building good systems, you’re building good information, and you’re building integrity in your company.