today's features

want to close a deal? set a deadline

hourglass on money background

five ways to make it work.

by sandi leyva
the complete guide to marketing for tax & accounting firms

in the accounting profession, there are a ton of deadlines. month-end, quarter-end and year-end. payroll taxes, sales taxes and corporate taxes. and extension deadlines, filing deadlines and payment deadlines, to name just a few.

more: how mindset affects your marketing | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible | five ways to target the low-hanging fruit | are your revenue projections realistic? | six strategies to make more without working more | the art of prompt engineering for accountants | calculate your business relationship ratios
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all of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. how can you use deadlines to your advantage in marketing your services? and what if you are selling a service that is not in the accounting profession? keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines.
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bissett bullet: do your homework

today’s bissett bullet: “how often do you sense-check your proposals against previous projects? you have a wealth of information at your disposal. before you present your solutions to a prospective client, do your research.”

by martin bissett

does a precedent exist? how much did you charge clients in the past for the same work and more importantly, did you achieve an acceptable level of profitability as a result? did you allow for everything you delivered or was there a degree of scope creep and in hindsight, did you price that work correctly?

remember to take into account changes in your own circumstance as well as inflation, the benefit of the experience you have gained and any professional development you have subsequently undertaken.

today’s to-do:

check a recent proposal against something similar in the past. how do the fees compare? would you quote differently bearing in mind the above?

see more bissett bullets here

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steve yoss, quick tech talks: when a.i. does the heavy lifting for tax, accounting and finance professionals

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quick tech talk
with steve yoss
cpe today

besides openai, microsoft, google, facebook and the others you know,there are a number of really interesting and useful niche ai applications that are popping up as well, says steve yoss in this quick tech talk.

click here for more steve yoss

these ai tools can leverage large language models, generative ai, machine learning, and more. they can do the heavy lifting for you. so you’re still in the position, in the driver’s seat of interpreting that information, making it useful and meaningful for your client. but you’ve got these robot workers that can do the heavy lifting for you to hopefully save you a bunch of time.

german researchers develop ev motor with no rare-earth magnets

researchers may have found a way to speed up the shift to electric vehicles worldwide.

by rick richardson
technology this week

currently, 95 percent of the rare earths come from china. today, electric vehicle (ev) motors include rare-earth magnets, and if china decides not to share their supply, it will be catastrophic for the ev marketplace.

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of all the obstacles to transportation decarbonization, electric motors present one of the most compelling. researchers are currently working on a development that could speed up the shift to electric vehicles worldwide: a tough, small, strong electric motor without rare-earth permanent magnets that can withstand high temperatures and has a high power density.

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‘radical pricing’ launches june 4 at aicpa engage

order today

the step-by-step process for building a more client-centric firm.

by 卡塔尔世界杯常规比赛时间

in radical pricing: how to optimize profits, delight customers and build a top value firm, which launches on june 4, jody padar guides accounting professionals through their pricing evaluation and remodeling.

key points will be discussed at aicpa & cima engage 24 conference at the aria in las vegas on tuesday, june 4, rom 7:00-7:50 a.m., sponsored bt adp. following the session adp will host a book launch party where the first 50 attendees will receive a free autographed copy of the book. registration is required at https://bit.ly/radpricing.

the book and its accompanying workbook and tools are being published by 卡塔尔世界杯常规比赛时间 and can be preordered at www.cpa.click/radpricing.

known as the radical cpa®, padar advocates for accountants to lead next-generation firms, and shares in her latest book why moving from a ticking clock will help firms retain talent, increase efficiency and create more loyal customers.

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