today's features

steve yoss, quick tech talk: the jobs ai will replace – and those it won’t

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quick tech talk
with steve yoss
cpe today

a lot of work traditionally done by accountants doesn’t need to be done by us anymore. if firms still rely on accountants to perform many manual processes, they will find themselves doing work that doesn’t need to be done, and clients will be unwilling to pay for that work anymore.

click here for more steve yoss

something i often say is that artificial intelligence isn’t going to replace you. but it will replace people who don’t use artificial intelligence, automation, or contemporary and emerging technology. these are tools that are ultimately going to help you become more effective and efficient in your work. as a professional, there’s no extra credit for doing things the good old-fashioned way. there’s no value in doing it the hard way.

payroll leads job gains in tax & accounting sector

line chart
overall accounting profession employment

 

everyone is earning more this month, and most downs are slight.

by beth bellor
卡塔尔世界杯常规比赛时间 research

the tax and accounting profession is not a bad place for job seekers, it seems. a new analysis by 卡塔尔世界杯常规比赛时间 shows a lot of up notes, including some in the double digits.

more on jobs: let interns fix the staffing shortage? | accountants bullish locally, bearish nationally | accounting hiring hits another high | compensation’s up, but up enough to retain staff? | staff wages hit record high | despite staffing crunch, firms freeze pay raises | tax & accounting firms grow for 9th straight month | tax & accounting profession grows, but wages don’t
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

new highs are coming in:

  • the accounting profession overall
  • staff earnings
  • payroll staff
  • payroll staff earnings
  • women overall and in cpa firms

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educators can benefit from new generative ai course

a teacher’s aide unlike any other?

by rick richardson
technology this week

many people focus on the potential benefits of generative ai for kids when considering its application in the classroom. still, teachers can gain as much, if not more, from the technology. google and mit responsible ai for social empowerment and education (raise) have launched a free google generative ai educators course to assist middle and high school educators in utilizing generative ai tools to improve their workflow and their students’ learning environment.

more: could mobile phones be next on the extinction list?ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the self-paced, two-hour course is designed to help educators leverage generative ai to save time on routine tasks. from email composing to adapting content for various reading levels, creating innovative evaluations and organizing activities around students’ interests, generative ai can streamline these processes, freeing up valuable time for educators.

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how do we drive relevance in audit?

the insights you deliver don’t just add value to the client but also result in a better audit. 

by alan anderson, cpa
transforming audit for the future

business owners and organizations typically regard the annual audit as a cost or “a necessary evil” that adds little or no value to the business. in contrast, auditors routinely say that their audit is different and absolutely does add value to the company or organization. to be sure, all audits have a purpose, as they are generally required to maintain financing or to meet regulatory requirements. but is the auditor genuinely adding value?

more: before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

there are numerous dictionary definitions of “value,” all centering around the concept of something being useful. “adding value” should then mean making something more useful.  when you plan an audit, are you thinking of ways to make the audit more for your client? you will only convince your clients that you deliver value when you back up your words with action.

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how life cycle changes your marketing

illustration of business life cycle

startups have different needs than mature businesses, so the messaging must be different.

by august j. aquila
price it right: how to value accounting services

the business life cycle refers to the stages that a business goes through from its inception to its eventual closure or exit. each stage presents unique challenges and opportunities, and it is essential for accounting firms to adapt their marketing strategies accordingly.

more: eleven possible pitfalls of mergers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here are some marketing strategies that can be effective during different stages of the business life cycle. take a fresh look at your existing clients, and sort them according to their business life cycle: startup stage, growth stage, mature stage and transitional/decline. you want to make sure that as your clients go through these different cycles, your marketing messages and services change and address the right business concern.
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