today's features

cpas needed to help small biz adopt ai

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which areas of your business would you expect to be the most and the least affected by artificial intelligence?

 

privacy, intellectual property concern many survey respondents.

by 卡塔尔世界杯常规比赛时间 research

small businesses are getting more comfortable with artificial intelligence, according to a survey-based report from freshbooks.

“small business owners are less convinced that ai is coming for their jobs and/or the jobs of their employees,” the report says, “with two-thirds disagreeing that ai will replace them.”

more: revenue growth is top priority for small firms | survey shows challenges, priorities shifting | survey shows that tech remains the great divide | is the cpa business model the clog in the pipeline? | can big data spot financial fraud? | will unclogging the accounting pro pipeline kill mobility? | accountants bullish on income | 42% of accountants turn away work over staff shortages | accountants hopeful, concerned and confused about ai
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still, in a bit of a contradiction, 44 percent of owners say they expect to hire fewer people in the future thanks to expected ai capabilities. and the larger the business, the more likely they will use ai to reduce payroll.
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bissett bullet: who are your centers of influence?

today’s bissett bullet: “who is sending new business your way and who isn’t but really ought to be?”

by martin bissett

a “center of influence” is someone who is well known and respected within their community or industry and as a result is a valued and trusted source of referral.

this may be a restaurant owner who knows everybody in the local area because they come through their door on a regular basis, or the head of your local chamber of commerce or networking group.

today’s to-do:

list two or three people who are influential in your local area that you don’t have a relationship with but you should, and get to know them. identify a mutual contact who could make an introduction or a local networking event where you might have an opportunity to speak with them.

see more bissett bullets here

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create a bad website in ten easy steps

you have eight seconds to make a first impression. what kind do you want it to be?

by sandi leyva
the complete guide to marketing for tax & accounting firms

you can indeed get more business, more clients and more profits from your website. but not if you make these common mistakes!

more: eight steps to getting started with ai: a guide for tax professionals | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants | five ways to wow your clients | you’re missing 60% of your revenue | make the most of cpe conferences | beyond compliance: six tips for adding value
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

whether creating a new site or updating your existing site, here are some common pitfalls to avoid.

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jason blumer & julie shipp: move leaders out of client service

intentionality can bring freedom and joy.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

when jason blumer and julie shipp joined forces to build blumer cpas more than a decade ago, they eschewed the traditional partnership structure, where decision-making power depends on ownership percentage. instead, blumer says, “we figured out the ownership is a legal reflection of the companies, but they do not reflect anything we do together in our roles.”

more podcasts and videos: james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

together, they also formed thriveal, a support community for accounting firm owners. blumer is the ceo and visionary for the firm and shipp is the coo and integrator. this separation of ownership from roles allows them both to be, as shipp says, “100% in my role and have 100% the authority of my role.”

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revenue growth is top priority for small firms

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cost reduction? that’s on the list, too.

by 卡塔尔世界杯常规比赛时间 research

as in years past, cpa firms of all sizes are putting revenue growth at the top of their priority lists.

the rest of their priority lists tells how they plan to get there.

more: survey shows challenges, priorities shifting | survey shows that tech remains the great divide | will unclogging the accounting pro pipeline kill mobility? | accountants bullish on income | survey: which niche’s the best niche? | ethics on sustainability puzzle some accountants | accountants hopeful, concerned and confused about ai
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

according to the wolters kluwer 2024 accounting industry report, 61 percent of responding firms – 90 percent of which are small firms – are primarily aiming at higher revenues and profits. that’s 11 percentage points above secondary goals.
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