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brandon hall: firms try to make too much on tax prep

try for a 10-15% margin.

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the disruptors
with liz farr

brandon hall says that the reason accountants have such long and grueling busy seasons is that “firms try to make way too much money at tax prep.” firms don’t have enough capacity to deliver on services, so everyone – including the partners – ends up working a ton of hours.

more podcasts and videos: james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa |

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because partner pay isn’t included in payroll, the margin on tax prep is likely much worse than the 30-35% that shows up on the income statement. hall’s target for the 2024 filing season is just 10-15% margin on tax prep.

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marketing & sales

three pillars support a successful accounting firm

three marble ionic pillars

yes, you need all three.

by august j. aquila
price it right: how to value accounting services

some firms go from one marketing activity to another without much success. the firms that are successful do the basics very well. like any athlete in spring training, accountants and consultants need to practice the basics of building their practices.

more: four questions for choosing your marketing audit strategies | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are the basics:

  1. creating opportunities to meet people
  2. developing good listening skills
  3. learning how to sell benefits rather than services/products
  4. knowing how to overcome objections
  5. providing client service that makes the client want to say, “wow!”

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marketing & sales

when there’s a leak in your firm

man holding hand to mouth as if telling a secret

never mind who – why?

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

ok, somebody talked to the press, and leaked information that shouldn’t have been leaked. that’s three problems, not one.

primary, of course, is how do we control the damage caused by the leak?

more: creating the perfect ad | ten keys to crafting ads | four things to know about social media | internal communications are underrated | four things better than a company song | let’s lose the word ‘image’ | the risk in not understanding risk | what your marketing program can and can’t do | nine reasons that prospects say yes | how marketing evolved to 3.0
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

then we worry about who did it.
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pro member exclusive

eight steps to getting started with ai: a guide for tax professionals

overcome the chatgpt ai learning curve. 

by sandi leyva and chatgpt

in the fast-paced world of tax preparation and accounting, the adoption of artificial intelligence (ai) tools like chatgpt can be a game-changer. however, the learning curve associated with these technologies can be a bit daunting, especially for technology immigrants in the gen x, boomer, and silent generations (versus natives born after 1985).

check out our courses on chatgpt,
offered as a deep discount bundle or separately.
webinar schedule:
more chaptgpt here

if you’re hesitant or short on time, here’s how to get started:

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marketing & sales

bissett bullet: are you their most trusted advisor?

today’s bissett bullet: “be your client’s first, last and ultimate line of defense in making sure that their business and personal aspirations come to fruition.”

by martin bissett

the best hope of a business owner’s successful startup, project or even eventual exit remains in the hands of the most caring and proactive accountants.

very often you will be their only support. they carry the burden of ultimate responsibility for the financial security of their business, their team or their own family. show them that you understand, are invested in their success and are there to make that burden lighter. come to them with solutions that save them time, money and stress and you will cement your position as their most trusted advisor.

if your clients can sleep at night because you are there to guide them, to act as a sounding board, to offer a friendly ear and to help them make the most difficult decisions, why would they ever leave?

today’s to-do:

in what ways do you demonstrate you are caring and proactive to your clients? are there any improvements you can make to ensure that your clients feel fully supported at all times by you and your team?

see more bissett bullets here

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