卡塔尔世界杯常规比赛时间

today's features

accounting hiring hits another high

line chart — overall employment in the accounting profession

tax prep is less than half the increase.

by beth bellor
卡塔尔世界杯常规比赛时间 research

is the accounting profession closing its staffing gap?

it sure seems that way, as employment hit an all-time high in january. women fared well, too, reaching record levels in the field overall and in payroll services.

more: staff wages hit record high | despite staffing crunch, firms freeze pay raises | tax & accounting firms grow for 9th straight month | tax & accounting profession grows, but wages don’t | tax and accounting pay advancing at 5.9% pace | accounting jobs up 4% for year
exclusively for pro members. log in here or 2022世界杯足球排名 today.

nationally, unemployment held at 3.7 percent as total nonfarm payroll employment increased 353,000, according to the latest data available to 卡塔尔世界杯常规比赛时间 research. of those new hires, 74,000 came in professional and business services, well above 2023’s monthly average of 14,000.
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charts & graphs

tax pros handle 37.7% of e-filings

paper still used by 2.2 percent of filers.

by beth bellor
卡塔尔世界杯常规比赛时间 research

tax season moves slowly forward, and tax professionals slowly gain ground

more: tax pros file 33% of early returns | if only the irs’s tax pro were useful | the nightmare of non-credentialed tax preparers | must the irs be a dark hole? | irs plays whac-a-mole with the phones | tax pros are expanding and earning more
exclusively for pro members. log in here or 2022世界杯足球排名 today.

as of the week ending feb. 9 – the latest for which data are available – the irs had received 25.6 million individual income tax returns, down 11.4 percent from the same period a year ago. it had processed 25.4 million returns, down 4.4 percent.

pro member exclusive

do you focus on data or decisions?

the difference defines your work future in the ai world.

by hitendra patil
rise of the aiccountants

imagine there is no artificial intelligence.

i know it is tough to imagine this, but for the next two minutes, just imagine there is no ai.

more: what could accounting-specific ai bring? | how to use the three types of artificial intelligence | ai means clients need you more than ever | seven changes ai brings to accounting | humans beat ai in some aspects | why accountants should embrace artificial intelligence | ai brings opportunities for accountants | seven things you must know about ai
exclusively for pro members. log in here or 2022世界杯足球排名 today.

how have you been working as an accounting professional without ai so far?
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marketing & sales

maybe what you need is a marketing audit

how to get started.

by august j. aquila
price it right: how to value accounting services

great marketing tactics can take time, money and a great deal of sweat to plan and execute. cpas who appreciate the power of marketing are frequently anxious to jump right into the implementation process without doing any planning. but do they really know what the marketplace wants from them? sometimes gut feelings are right, but few firms can afford to act on intuition alone.

more: clients have six reasons for needing you | four steps to a successful email marketing campaign | five reasons to implement change orders | make your practice better | eleven marketing strategies for smaller firms | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
exclusively for pro members. log in here or 2022世界杯足球排名 today.

investing marketing dollars with confidence requires a thorough understanding of your practice, its people, the marketplace and your competitors. an audit-based marketing plan lets you do just that. this post provides both the theoretical and practical knowledge needed to (1) perform a marketing audit, (2) develop marketing objectives and strategies and (3) implement the plan through an integrated approach.
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marketing & sales

bissett bullet: do i know you?

today’s bissett bullet: “what is your linkedin connection strategy? do you have one?”

by martin bissett

a vast number of connections on your linkedin profile page may look impressive but there is a compelling argument for knowing at least the vast majority of your linkedin contacts personally.

there will of course be people connected to you that you have never met in person. you may have worked with them remotely, may have presented with them on a virtual panel or you may have engaged with their content and identified them as somebody with whom you could build a mutually beneficial relationship; but there is a genuine connection there.

your linkedin network is a potentially valuable referral source and time spent nurturing those relationships is time well spent. the better the relationship you have with your connections, the more likely they are to champion your firm when someone in their network is in need of a recommendation.

today’s to-do:

take a look at your strategy moving forward. start to be more selective about who you connect with and prioritize people you know, would like to work with or who can introduce you to your ideal clients.

see more bissett bullets here