卡塔尔世界杯常规比赛时间

today's features

survey: the cas pricing problem

accountants grapple with how to value insight and advice.

by 卡塔尔世界杯常规比赛时间 research

one of the biggest challenges to offering client accounting services (cas) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

more cas survey: cas challenge: no staff, no services | cas ‘one-stop shop’ means steady clientele | accountants cozy up to clients with cas
exclusively for pro members. log in here or 2022世界杯足球排名 today.

when the 卡塔尔世界杯常规比赛时间 survey outlook 2024: emerging issues, opportunities and trends asked what’s most tough about cas, finding and training staff ranks #1, of course, for 30 percent of respondents. but pricing cas services was close behind for 29.2 percent.
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marketing & sales

ten ways to make your business irresistible

draw new clients in like a magnet.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if you’re an expert at something, don’t be the best-kept secret on your block. get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.

more: eleven ways to serve clients even better | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants | five ways to wow your clients | how to fight feeling overwhelmed | you’re missing 60% of your revenue | make the most of cpe conferences | beyond compliance: six tips for adding value | track six figures to test your marketing | when you don’t know what you don’t know
exclusively for pro members. log in here or 2022世界杯足球排名 today.

here are 10 quick tips to boost yours.

1. get credentialed, certified or educated. a good credential – and the cpa is pretty much the gold standard – will get you instant credibility with your prospects and clients. you are simply treated better and respected more when you’ve earned a credential that others recognize.
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management

it’s time to do the uncomfortable

change can be difficult, but it can also be the key to success.

by seth fineberg
at large

yes, it’s that time of year again when proclamations of change are made, and everyone professes to be resolute in their goals.

the fact is that most of these statements don’t happen, despite all the best intentions, but let me give you one prescription for the new year. hopefully, beyond if accountants and the profession have any hope or goal of change, you need to do the uncomfortable.

more fineberg: jeremy sulzmann: can intuit mend fences with accountants at qb connect? | meet basis, the new ai bookkeeper on the block | is this when accountants start taking freshbooks seriously? | you’re doing email wrong | careful… you may be advising! | when live events fail | getting real: accounting tech decisions you need to make today | accounting tech doesn’t have to be daunting | who’s in control? you? or your clients? | time management rule #1 for accountants | plan to go ‘live’ post tax season | why vc is a bigger threat than ai | what does taking control of your firm mean? | accountants need each other more than ever | marchternity: just say ‘no’ | some thoughts on in-person events | so you think you know accountants? | what bogs down accountants

exclusively for pro members. log in here or 2022世界杯足球排名 today.

what does it mean to “do the uncomfortable”? it can include nearly anything outside of one’s comfort zone, ranging from not responding to every client call or email to working comparatively fewer hours using new technology to increase efficiency. it could even mean posting entry-level positions at a higher pay (you are raising fees anyway, yes?). and maybe, just maybe, embrace more diverse staffing practices.

change, in and of itself, is uncomfortable and not for everyone. it also doesn’t have to be anything major. these are incremental steps to improve your life and the life of your firm.

marketing & sales

bissett bullet: this too shall pass

today’s bissett bullet: “you will undoubtedly encounter challenges in business, just as there will be good times. the important thing to remember is that neither lasts forever.”

by martin bissett

when you are experiencing bad times, keep perspective and plan for when circumstances are different and you’re able to grow. when times are good, build your cash reserves to weather any storms that may be ahead.

today’s to-do:

if today is a bad time, what would you do differently once the storm has passed? if today is a good time, are you building your cash reserves to cushion you from harder times ahead?

see more bissett bullets here

management

don’t make firm profitability a goal

an example from outside the accounting profession.

by marc rosenberg
the rosenberg practice management library

it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization’s efforts, not its goal.

more: core values: why your firm needs them | five keys in compensating new managing partners | what partners do and don’t deserve | five steps to transition to partnership | disturb the present to improve the future
exclusively for pro members. log in here or 2022世界杯足球排名 today.

profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: “our mission is to make millions happy.”
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