today's features

nine ways to use the 1/20th tax client marketing rule

elevate your service beyond tax prep.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

what would happen if you set goals at a higher level?

the following is restricted to tax return clients only, and can be exceeded by you if you think this goal is too low.

more on marketing: fifteen services a salesperson can sell | twelve ways to establish your brand | want more tax clients? here’s how | seven keys to a complete succession plan | the tax effects of buying or selling a business | elder care: not sexy, but vital | how to guide clients through divorce | help clients manage their investments
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1/20th rule: to receive additional revenues, target meetings with 1/20th of your eligible tax preparation clients a year. this is an opportunity to help them and elevate your service beyond the preparation of their tax return. note that you will have to call much more than 1/20th of your clients to get meetings with 5 percent of them, but it will be well worth the effort.
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thirteen ways to show commitment

high angle view of business people stacking hands in a teamwork gesture

let the partners see that you mean business.

by martin bissett
passport to partnership

rising from senior manager to partner often means being promoted ahead of our peers and contemporaries. it creates a gap in earnings, stature and influence compared to those who were our colleagues on a level playing field just yesterday.

more: five ways to make selling easier | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication | four reasons people struggle with communication | why firm culture matters for partners | competence is step one of seven | three things that rich accountants do | four reasons it’s hard to sell | eight questions to hold yourself accountable | win your first client: yourself | perception is reality, client version
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it can also mean that if we are coming into a firm from the outside, we are being promoted over people who have served at that firm for many years and understand the firm’s culture much better than we do now. we may have to lead these people as the head of a department and if so, they’d better be on our side.

this is where the principle of commitment is applied.
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every back office support client needs a playbook

woman and man looking at laptop screen

here’s the specific information that should be included.

by penny breslin
it’s not just the numbers

we use onenote to create a firm playbook for each client we work with. this program allows you to record voice and video and save it to a page or implant videos directly into the relevant onenote page.

more: you have to manage three kinds of procedures | federated search: what it is, why it matters | accounting tech tools to minimize your pain | do your apps play well with others? | it’s ok to have favorite clients | ten questions for teamwork | yes, you can be an outsourcer
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we get lots of zoom recordings on procedures from firms. in our world, the onenote template has a specific page for all videos as a subpage for each client. this onenote book resides on the shared server so that all the team members can access it at any time to verify, review or update procedures.
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accountants bullish on income

bar chart

 

… but salary costs will outweigh some of it.

by 卡塔尔世界杯常规比赛时间 research

early results from the 卡塔尔世界杯常规比赛时间 outlook 2024: emerging issues, opportunities and trends survey show cpas generally optimistic about their upcoming year.

more: cpas culling clients for better work-life balance | are you offering the right services? | which niche’s the best niche? | women-owned businesses upbeat but need help | 42% of accountants turn away work over staff shortages | ethics on sustainability puzzle some accountants | accountants to the rescue as startups struggle | talent gap widening: be very scared
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

but there will be challenges, among them the ability of small businesses to pay for the predicted success.
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control the level of risk

$100 bill being built of blocks

how you as the personal cfo can help when your client’s instincts are wrong.

by anthony glomski

let’s examine in detail some key drivers of investment success:

  1. diversification can provide a smoother investment journey – and greater
    wealth.
  2. global exposure adds value.
  3. diversity with fixed income.
  4. control what you can control.

more: clients who don’t listen | why you should function as a fiduciary | your entrepreneurs need advice, but which kind? | how to implement collaborative wealth management | five challenges of liquidating a business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

andrew carnegie’s advice for growing assets – put all your eggs in one basket and watch the basket – is sage wisdom when it comes to building a great enterprise. that strategy has worked for you as an entrepreneur, and it’s likely why your clients are successful, too
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