today's features

five ways to make selling easier

woman talking on phone while looking through papers

the three things you represent.

by martin bissett
business development on a budget

selling is not something you abruptly need to go and do, and it’s not a suit you wear or a personality you adopt. you don’t need to suddenly be nicer or different because you are out of your comfort zone.

more: three questions about conversion | clients can’t grow without you | seven mistakes in winning new fees | how to develop your communication abilities | five questions for measuring partner potential | five ways to rally your firm to its culture | when would-be partners aren’t candidates
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

for you, going forward, selling means a constant quest to build a perception of yourself and your firm. once you buy into that idea, you can relax and realize that selling is not the enemy but the conduit through which you access new areas of business by demonstrating the value cpas bring to clients.
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you have to manage three kinds of procedures

smiling woman using smartphone

need help with internal procedures? here are three apps for organizing them.

by penny breslin
it’s not just the numbers

there is a symbiotic relationship between your technology and your processes. you have to consider both, or you won’t get the full benefit.

more: federated search: what it is, why it matters | creating a back office support playbook | strengthen client ties with workflow tools | understand your online marketing options | narrow your prospects by choosing a vertical | build your team, then choose your clients | how back office support adds value
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mckinsey global has been researching the impact of automation around the world, and (no surprise) found that when companies try to retrofit technology to fit into existing processes, “companies end up with a patchwork of incongruous technology tools that automate separate and distinct parts of the process. this approach is fine for capturing the first 5 percent or so of automation’s impact. but unlocking the full potential requires a fundamentally different way of thinking. to capture that potential, managers must be willing to re-engineer their processes completely.”
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fcc approves superfast wi-fi tethering

new mobile virtual and augmented reality devices are coming soon, thanks to the fcc’s ruling.

by rick richardson
technology this week

on the same day it voted to restore net neutrality laws, the fcc unanimously approved plans by several tech companies to use the 6ghz range for wireless devices.

more: bill gates says america has a math problemnew tech could let evs go 3,000 miles on a single charge | major websites blocking content from ai crawlers | what is an heic file? | bill gates behind next-generation nuclear plantelectronic skin that can sense touch will transform robotics | four of today’s new technologies that will be tomorrow’s ‘norm’
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fcc chair jessica rosenworcel suggested the new regulations, and they would allow meager power (vlp) operations – which means their signals won’t be able to travel very far – in about 850 mhz of the spectrum. under the regulations, devices may “use higher power levels” if they are geofenced to avoid interfering with genuine permitted 6ghz usage. additionally, the fcc will be accepting opinions on ways it can increase the use of the 6ghz spectrum by technological devices.

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private equity leading to corporate-style cpa firms

pawns and stacks of coins, each with an arrow leading to several coin stacks in the center

long-term incentives remain a challenge.

by 卡塔尔世界杯常规比赛时间 research

for some reason the advent of private equity and other alternative investment in cpa partnerships isn’t receiving much media attention though it is quickly setting in motion an extensive overhaul of the traditional partnership structure.

more: pe, consolidations to keep impacting accounting profession | a 40-hour workweek is feasible | five ways staff shortages are changing firms forever | soft skills are front and center | it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
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asked what they expect to see in the next 12 months, several experts opining in the rosenberg national survey of cpa firms statistics identify increasing outside investment in cpa firms and consequent new business models.
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clients who don’t listen

sometimes you need to take a hands-off approach.

by anthony glomski
your $5 million high-net-worth practice

staying invested consistently is the all-weather approach. what do we mean by this?

more: why you should function as a fiduciary | how to flip the switch to wealth preservation | three ways to work together on wealth | target the family ceo | five challenges of liquidating a business
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some of our clients reside near us in los angeles, where the average annual temperature is a very comfortable 65 degrees. in southern california, our “seasons” don’t vary much from the average annual temperature of 65. other clients reside in new york city, where the average temperature is cooler, but still a very comfortable 56 degrees. however, the temperature swings are much more significant in the big apple, ranging from stifling heat and humidity in the summer to icy temperatures and falling snow in winter.
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